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from Jacobs Media
I’m fresh off the plane from Las Vegas at CES, the world’s largest exposition of technology. If last year’s CES was 25% AI, this year’s was…
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CES 2025 is a wrap, a special event this year because of its strong emphasis on AI. Our two tour groups of radio broadcasters were treated to a crash course in artificial intelligence’s effects on media and technology, raising questions about how the industry will react to this innovation revolution. Let’s dive in.
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January 9, 2019 Perspective is an important thing, no matter your line of work. For those of us in broadcast radio, having a sense of…
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By now, you’ve probably seen or read coverage from CES 2025. But our Jacobs tours of this event that took place yesterday looked at this iconic event from the radio broadcaster’s POV. And did we ever discover new ways AI will change and disrupt the way advertising is bought, placed, sold, and created. Today’s post takes you behind the scenes at this amazing show where AI is most definitely the star.
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Hopefully, you “got” my pun in the title of today’s post. How can a movement that looks back in time to an earlier period of…
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If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
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Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
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If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read More
Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
Read More
One of the Super Bowl ads that had its work cut out for it was the ChatGPT commercial. It was designed to demystify AI and make this new technology the logical next phase in the time-honored history of technological progress. Whether you saw it or not, today’s post discusses the challenge of making new tech feel comfortable for consumers rather than making them fearful and angst-ridden. Was it effective and could it be the foundation for AI acceptability OR like so many other Super Bowl ads, was it too obtuse and conceptual? You be the judge.
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