from Jacobs Media
Apps effectively engage consumers through their mobile phones allowing them to carry a personalized selection of their favorite content wherever they go.
Read MoreIn case you missed our announcement earlier this summer, jācapps is now offering our apps with integration into Apple’s CarPlay and Google’s Android Auto.
Read MoreTomorrow is National Radio Day, and at jacapps, that’s a big deal. On our way to becoming Michigan’s second largest app developer, our relationship with radio has been key.
Read MoreMost agencies don’t have the personnel, or the bandwidth, to best support their clients needs in mobile media. Consumer behaviors are changing so fast, and the technology is evolving at such a pace that it really takes mobile specialists to make smart, strategic recommendations for your clients’ media plans.
Read MoreUnless you’ve been trapped in a mine, in a coma, or in a politically induced media blackout, you’ve heard about the Pokémon GO phenomenon. You’ve probably spent a significant amount of time talking about it.
Read MoreBroadcast radio is often criticized for its quantity of commercials, especially during the medium’s modern era where music stations almost universally only run two (long) stopsets per hour. But it’s the QUALITY of radio ads – especially locally – that have made radio more vulnerable to other ad platforms. At CES 2025, we saw AI models focused on producing quality commercials efficiently and effectively. Maybe the bots can help radio solve what has become a chronic problem and a glaring deficit.
Read MoreHow can broadcast radio best be described in 2025 – in just a single word? That was the challenge I issued here earlier this week, and hundreds of you answered the bell. The result is a word cloud – or word salad – that has to be seen to be believed. It depicts an industry in flux, and a study in contrasts by the current and former pros who submitted a response. What does it mean? Anything and everything.
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Broadcast radio is often criticized for its quantity of commercials, especially during the medium’s modern era where music stations almost universally only run two (long) stopsets per hour. But it’s the QUALITY of radio ads – especially locally – that have made radio more vulnerable to other ad platforms. At CES 2025, we saw AI models focused on producing quality commercials efficiently and effectively. Maybe the bots can help radio solve what has become a chronic problem and a glaring deficit.
Read MoreHow can broadcast radio best be described in 2025 – in just a single word? That was the challenge I issued here earlier this week, and hundreds of you answered the bell. The result is a word cloud – or word salad – that has to be seen to be believed. It depicts an industry in flux, and a study in contrasts by the current and former pros who submitted a response. What does it mean? Anything and everything.
Read MoreWhat are the values that drive listening in today’s crowded audio environment? Is it about being live and/or local? Does music curation matter? What about breaking new music and discovering new artists? In 2025, many of the elements originally foundational for broadcast radio have been altered by the ravages of digital competition. Or have they? Apple Music is testing the boundaries, a radio experiment worth watching. It’s the topic for today’s blog post.
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