Is your radio station hiring a Digital Marketing Manager? Here are some questions to ask in the interview process.

We’re heading toward the shaky finish of another challenging year for the radio broadcasting industry. And as budget season commences, tough decisions await. Reliable audience research has never been more critically important, but it doesn’t come cheap. Here’s the good news: the research is right in front of our faces, IF we are prescient and courageous enough to face it. So, let’s kick off the week with a “reality check.” Always good advice? Buckle up.

If you work in public or commercial radio news, you know the reality: we’re in a vicious news cycle. Even so-called “news junkies” are taking hiatuses, trying to escape all the bad news. Is there an antidote – counter-programming that can provide much-needed relief for the audience as we head into another politically charged year? Maybe. Please click through to read our “take.”

Consumer attention spans are shortening, making it even more imperative that content is to-the-point and “snackable.” But along the way, being “bite-sized” has become more important than making it great. In today’s blog post, we look at the challenge of attracting audiences in a sea of virtually infinite content and distribution choices.