For many radio broadcasters, the first quarter was a struggle, and Q2 is challenging. News out of D.C. on the economy has been turbulent and ever-changing. And those anticipated tariffs haven’t stabilized the way business is being transacted on Wall Street or Main Street. But for sharp radio sales teams, the chaos could translate to results, assuming they make a series of smart, opportunistic moves. For today’s post, our sales expert, Paul Jacobs, grabs the JacoBLOG keyboard to put together a strategic sales plan we hope you’ll give a good look—and a good think.

For all the research that’s conducted every year, we never know what will become successful in the worlds of pop culture and entertainment. That’s especially true in both the music and radio industries. Today’s #TBT post features two such stories which prove that as smart and experienced as you may be, you just never know. Or as a friend of mine in the business likes to say, “Nobody knows anything.” He’s right.