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from Jacobs Media
This content has been archived. It may no longer be relevantBy: Bob Kernen Nearly three-quarters of adults (and way too many kids) carry smartphones. The…
Read MoreBy: Bob Kernen As 2016 gets started, the opportunities for monetizing your mobile strategy continue to proliferate. One of the biggest changes for radio in…
Read MoreOne of the oldest streaming radio service providers has informed its current broadcasters that it is shutting down at the end of the month. Whether…
Read MoreAmerican radio and the car industry have more in common than most people would initially think. Throughout the 20th century there were many challenges both…
Read MoreBy: Bob Kernen The past few years at this time of year we’ve communicated with our clients and others just how important the recently concluded…
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When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequenty the culprit. For broadcast radio, the industry has struggled to get an effective mesage out. Maybe it’s time for something different..
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I’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
Read Moreour blog
When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequenty the culprit. For broadcast radio, the industry has struggled to get an effective mesage out. Maybe it’s time for something different..
Read More
I’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
Read More
It was the Chinese military strategist, Sun Tzu, who famously said “Know thine enemy.” But for broadcast radio in 2025, do we really know the answer to that question? I take my shot at it in today’s post.
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