Our Latest Industry Blogs

Smart marketers and savvy brand managers use a little trick that ensures they’ll earn a usage increase when they need it most. McDonald’s is a prime example of this technique with their McRib limited availability strategy. But great radio stations use similar devices to drive cume and awareness, as well as buzz. Can your station (or show) pass the test? What’s your station’s McRib?

Last week, Sam Altman of OpenAI announced a radio-esque promotion with the “12 Days of OpenAI.”  After being pretty quiet over the last couple months, the AI giant started making one new product announcement per day.  The announcements will continue every weekday until the Friday before Christmas. The biggest announcement so far has been the release…

What are those transmitters and towers worth today? And if there still a market for radio stations in the U.S.? Last week, we saw a high profile radio owner simplly walk away from his cluster of stations. In today’s post, we try to figure it out.

Radio stations now offer so many digital services that for clients, the choices can feel as overwhelming as a sushi restaurant. Today’s #TBT post from 2018 illustrates the age-old problems of sales training, education, and achieving buy-in.

Broadcast radio has changed a great deal in recent years, but a welcome fixture is the skill, the appeal, and the pure craftsmanship of the talented people behind the mic. Last weekend, one of the best was recognized by one of the major TV networks. It was a celebration of what makes radio great, then and now.

As the media landscape becomes even more congested by more options and choice, how can radio broadcasters make sense of their opportunities as well as the threats posed by AI. Rather than trying to be more machine-like, shouldn’t radio be looking for ways to more radio-like: that is, to accentuate the human connection – to the music, to the issues, to sports, to life…and to each other? Click READ MORE and let’s talk about it.

Over the holiday weekend, major brands revealed their holiday marketing campaigns. And a fascinating contrast appeared between Apple and Coca-Cola, and the use of AI and real people to tell each brand’s story. In today’s post, we run a head-to-head comparison. And you make the call.

What happens when you ask 13 radio pros from all corners of the industry how they define gratitude as Thanksgiving approaches? Why, you get 10 very different interpretations of thankfulness. Actually, they have a lot in common, and I hope their musings bring you a sense of joy and gratitude as you scroll through them. And I’d feel gratitude if you left a few of your own thankful thoughts in the “comments” section at the end of today’s blog post. And while I’m at it, THANK YOU for reading our blog.

Have we become a society of quitters? When it comes to media and entertainment subscriptions, that’s been the case here in America. We change streaming services like we change our socks. And now a new judicial ruling in New York will make it even harder for providers – especially SiriusXM to jack us around. Are there implications here for broadcast radio? Of course.

The “true crime” genre shows no signs of slowing down. Always a mainstay of movies and television, “true crime” podcasts are now the third most popular genre according to new research. And there is somewhere in the neighborhood of 23,000 “true crime” podcasts, but it’s a mystery as to why the genre is virtually invisible on the broadcast radio airwaves. For a clue or two about how radio could seize this content opportunity, just click READ MORE below.