Our Latest Industry Blogs

When Did Radio Stop Advertising?

April 12, 2024

We always hear “Radio needs to do a better job tellling its story.” But where would the creative come from and how could broadcasters pay for it – especially in this economy? OK, here’s some back of the napkin math for you.

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New AI Audio Tools and Competition

April 11, 2024

Lots of Innovations, New Tools, and Counter-Hype What’s News: After a late-March lull, press releases and news stories for AI innovations have been fast and furious over the last week, showing that even if the PR teams took a spring vacation, the development teams didn’t. First off, Google announced the public release of the latest…

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Does Your Radio Station Give Listeners “The Feels?”

April 11, 2024

Radio programmers are always seeking to make a true emotional connection with their audience. It’s about creating “the feels” for your listeners. But how do you accurately identify precisely what that is, and how to reflect it back to your listeners? We take on that lofty challenge in today’s #TBT blog post. You may need a little Kleenex.

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Fred and Paul Jacobs to Receive National Radio Award

August 17, 2022

The National Association of Broadcasters (NAB) today announced the 2022 National Radio Award will be presented to research and consulting experts Fred and Paul Jacobs. The award will be presented at NAB Show New York during the Marconi Radio Awards on October 19. This marks the first time the award has been given to two people. “Radio…

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May 20, 2022

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WDIY Receives Outstanding Use of Digital Media Award at 2022 PAB Broadcasting Awards

February 24, 2022

Our client, WDIY 88.1 FM, was honored with five awards at the 2022 Pennsylvania Association of Broadcasters Excellence in Broadcasting Awards. Awards were presented for their diverse feature stories and program series, but WDIY also received the Outstanding Use of Digital Media award for the excellent use of their mobile app. About WDIY Located in…

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jacapps: Lucky 13

November 1, 2021

By: Paul Jacobs When you think about the number 13, it’s a matter of perspective. Some believe it’s an unlucky number. In the Jewish faith, 13 is when a child becomes an adult. At jacapps, 13 connotes an amazing accomplishment – on November 1st, we celebrate 13 years in business, making us one of the…

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Discover Detroit’s Digital Summit 2021: Our Top 4 Takeaways

October 7, 2021

September 15 – 16, 2021 saw the return of Digital Summit (in person!) to Detroit! This event was anticipated by many as this conference is always packed with interesting speakers and the latest marketing tactics for all walks of business. Even though this year’s show was not as heavily attended as it has been in…

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iOS 15: Top 3 Features Most Likely to Impact Your Business

September 22, 2021

Apple released iOS 15, the newest update to its iOS operating system, on Monday, September 20. This update contains an array of advanced features that Apple says will help users “connect, focus, explore, and do even more” with their iPhones than ever before. While iOS 15 may change the way users interact with their phones…

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Mobile Apps: 6 Steps to Make Sure Your App Succeeds

September 14, 2021

The average number of mobile apps used by a typical smartphone owner is around 25. Although the number of apps used on a daily basis has decreased, the average time spent on these apps is only increasing. A recent study by App Annie found the average time spent on apps a day is now 4.2…

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