Our Latest Industry Blogs

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Fred and Paul Jacobs to Receive National Radio Award

By Andrea Mendez / August 17, 2022

The National Association of Broadcasters (NAB) today announced the 2022 National Radio Award will be presented to research and consulting experts Fred and Paul Jacobs. The award will be presented at NAB Show New York during the Marconi Radio Awards on October 19. This marks the first time the award has been given to two people. “Radio…

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WDIY Receives Outstanding Use of Digital Media Award at 2022 PAB Broadcasting Awards

By Andrea Mendez / February 24, 2022

Our client, WDIY 88.1 FM, was honored with five awards at the 2022 Pennsylvania Association of Broadcasters Excellence in Broadcasting Awards. Awards were presented for their diverse feature stories and program series, but WDIY also received the Outstanding Use of Digital Media award for the excellent use of their mobile app. About WDIY Located in…

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jacapps: Lucky 13

By Andrea Mendez / November 1, 2021

By: Paul Jacobs When you think about the number 13, it’s a matter of perspective. Some believe it’s an unlucky number. In the Jewish faith, 13 is when a child becomes an adult. At jacapps, 13 connotes an amazing accomplishment – on November 1st, we celebrate 13 years in business, making us one of the…

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Discover Detroit’s Digital Summit 2021: Our Top 4 Takeaways

By Elizabeth Hussey / October 7, 2021

September 15 – 16, 2021 saw the return of Digital Summit (in person!) to Detroit! This event was anticipated by many as this conference is always packed with interesting speakers and the latest marketing tactics for all walks of business. Even though this year’s show was not as heavily attended as it has been in…

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ios 15

iOS 15: Top 3 Features Most Likely to Impact Your Business

By Andrea Mendez / September 22, 2021

Apple released iOS 15, the newest update to its iOS operating system, on Monday, September 20. This update contains an array of advanced features that Apple says will help users “connect, focus, explore, and do even more” with their iPhones than ever before. While iOS 15 may change the way users interact with their phones…

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mobile app

Mobile Apps: 6 Steps to Make Sure Your App Succeeds

By Andrea Mendez / September 14, 2021

The average number of mobile apps used by a typical smartphone owner is around 25. Although the number of apps used on a daily basis has decreased, the average time spent on these apps is only increasing. A recent study by App Annie found the average time spent on apps a day is now 4.2…

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Mobile Developers: 5 Important Questions to Ask

By Andrea Mendez / August 3, 2021

Choosing a developer to help you plan and execute your mobile strategy can be daunting. If you’re like most media or agency people, you mostly know about mobile as a user, but understanding mobile development is a different story. It’s important to make sure you’re choosing the right team to bring your mobile vision to…

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mobile strategy

Successful Mobile Strategy: 3 Dos and 3 Don’ts to Follow

By Andrea Mendez / July 28, 2021

If your company has joined the mobile revolution, congratulations. Your brand is now part of the biggest, most transformative technology trend in the world since TV. But just because you have an app doesn’t mean the work is done. Here are some things you should do (and not do) to make sure your mobile strategy…

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Push notifications

Effective Push Notifications: Top 4 Reasons Why You Need Them

By Andrea Mendez / July 20, 2021

Push notifications can make a huge impact on your company’s success. But first, before we get into why you need them, you may ask, what exactly is a push notification? Push notifications, also know as push messages, are a brief message or alert that is sent to a user’s notification panel through a mobile app…

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Mobile Apps: How to Avoid These 6 Common Mistakes

By Elizabeth Hussey / July 12, 2021

The appeal of having a mobile app for your company is obvious. An app has the potential to increase the reach of your business and increase engagement with your consumers. While it’s impossible to do everything right at first, we’ve compiled some of the most common mistakes (and how our platform, Wallaby, can help you…

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