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This content has been archived. It may no longer be relevantBy: Bob Kernen We spend a lot of time talking to our clients about mobile. Frequently, they want to start right away talking apps. That’s great, we’re thrilled that they’re engaged and interested in this exploding media-tech space. But we always try to back them…
The average American spends roughly 38,000 hours of their life driving. So it’s no wonder that automakers are investing heavily in “connected cars.” Initially, the focus was on manufacturer developed technology like Sync, UConnect, Cue and MyLink. But then the big boys of tech crashed the party, and since then much of the hype around…
The Apple and Google app stores are flooded with millions of apps, most of which never even reach 1,000 total downloads. It seems many companies are building apps just to be able to say they have one. No wonder then, that the cost to market an app today is between $1.25 and $1.50 per download.…
By: Bob Kernen We talk a lot about how advertising dollars are shifting to mobile. When you look at the statistics below, you notice how growth in other media is either anemic or even negative. And while we are huge boosters of mobile (obviously!), we also spend enough time with our traditional media partners and…
By: Bob Kernen EMarketer predicts that 2016 will be the year that ad spending on mobile surpasses spending on desktop. They also predict that mobile ad spending will equal 25% of all ad spending. Clearly, mobile is where the money is moving. But a recent article in Ad Age questions the rush to “mobile first”…