Wouldn’t it be great to have a logo for your brand that millions want to buy and proudly wear? That is, until it ends up on the shirt of a less-than-desirable citizen who just might make your precious brand look bad? It recently happened on a popular TV show to one of America’s great universities. And be careful—it could happen to your radio station brand, too.

In radio, we’re always predicting: formats, morning shows, song hits, ratings. But as we learn every year during the NFL Draft, no one really gets it right all the time. It’s our overconfidence—or hubris—that often fogs our decision-making process. So, let’s put your predictive powers to work. Today’s #TBT blog post tries very hard to get it right. Or wrong.

Over the past week, the two big stories in radio have been the NAB and the Trump Tariffs. But a major format change in the Twin Cities has sparked lots of conversations, and today, I joined the fray.

There is no bigger radio conference in the world than the NAB convention, happening this week in Las Vegas. What are broadcasters talking about? Where are the speed bumps? Where are the solutions? It all starts with conversations. And let’s hope radio is thinking BIG and talking about the right stuff.

It’s NAB week for broadcasters, the annual industry gathering in Las Vegas. And it is coinciding with economic uncertainty, highlighted by plummeting stock prices and much hand-wringing. This isn’t the first time radio’s signature conference happened concurrently with an economic meltdown. If you remember the Radio Show in Austin in 2008, this year could be déjà vu all over again. And you know what? We got through that one, too. Here’s the story.