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Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

W.T.D.A. 2024

By Fred Jacobs | August 28, 2024

Technology is exciting, but at times frustrating because of the challenge involved with figuring out the best applications. There’s an art to it, and our blog has the goal of helping you navigate the digital tall grass. Hopefully, today’s post is a good example.

How Radio Talent “Ambassadors” Facilitate Charitable Initiatives And Sponsorships

By Fred Jacobs | August 27, 2024

The changing role of radio air personalities is a topic that generates no shortage of opinions. While talent is wearing more hats than ever, one job duty that no ones seems to mind is raising money for worthy community causes. Today’s post highlights four radio shows going above and beyond supporting their communities, while connecting their stations with local kids, their parents, their hometown hospitals, and a host of local businesses and sponsors. You’ll read why it’s a win-win-win proposition.

10 Strategic Lessons From The DNC Convention For Radio

By Fred Jacobs | August 26, 2024

This has been one crazy American summer in the world of politics. As we careen into the Labor Day Weekend, the president has pulled out of the race, the former president survived an assassination attempt, and the word “weird” has become the leader in most word searches. Amidst this backdrop, both the RNC and DNC conventions are now in the rear-view mirror. Smart and savvy radio programmers and marketers may have noticed how many of the techniques we saw in Milwaukee and Chicago apply to the day-to-day marketing and positioning of radio. To help you out, I made a list.

An Acute Need for AI Training

By Fred Jacobs | August 23, 2024

Research is coming out fast and furious about workers in media-related industries actively integrating AI into their regular work routines. A University of Chicago study published recently surveyed 100,000 workers across multiple industries and job titles.  Two of the three most likely to use AI at work?  Journalists and marketers. [click for larger view] As Fred, Paul, and I…

Peeling Back The Layers Of The Radio Onion

By Fred Jacobs | August 23, 2024

No one said digital transformation would be easy or fun. And certainly not funny. But you have to retain your sense of humor, especially during trying times. And while this post starts out as serious as a heart attack, before you know it, you’ll be laughing with tears. Or maybe just tears. Hopefully, today’s TGIF post will distract from your current doldrums and stresses as you help guide your company through the tall grass of technological change. So, get out your machetes and click on READ MORE.