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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Keepin’ It Real On The Radio

By Fred Jacobs | December 2, 2024

Over the holiday weekend, major brands revealed their holiday marketing campaigns. And a fascinating contrast appeared between Apple and Coca-Cola, and the use of AI and real people to tell each brand’s story. In today’s post, we run a head-to-head comparison. And you make the call.

Radio + Thanksgiving = Gratitude

By Fred Jacobs | November 27, 2024

What happens when you ask 13 radio pros from all corners of the industry how they define gratitude as Thanksgiving approaches? Why, you get 10 very different interpretations of thankfulness. Actually, they have a lot in common, and I hope their musings bring you a sense of joy and gratitude as you scroll through them. And I’d feel gratitude if you left a few of your own thankful thoughts in the “comments” section at the end of today’s blog post. And while I’m at it, THANK YOU for reading our blog.

Is It Quittin’ Time For SiriusXM?

By Fred Jacobs | November 26, 2024

Have we become a society of quitters? When it comes to media and entertainment subscriptions, that’s been the case here in America. We change streaming services like we change our socks. And now a new judicial ruling in New York will make it even harder for providers – especially SiriusXM to jack us around. Are there implications here for broadcast radio? Of course.

Radio, It Oughta Be A Crime

By Fred Jacobs | November 25, 2024

The “true crime” genre shows no signs of slowing down. Always a mainstay of movies and television, “true crime” podcasts are now the third most popular genre according to new research. And there is somewhere in the neighborhood of 23,000 “true crime” podcasts, but it’s a mystery as to why the genre is virtually invisible on the broadcast radio airwaves. For a clue or two about how radio could seize this content opportunity, just click READ MORE below.

Ben Affleck Has a Nuanced Take on AI

By Fred Jacobs | November 22, 2024

In a recent CNBC interview, Ben Affleck does a deep dive on AI.  Many of his viewpoints echo many of ours: AI is disruptive, but it also has the potential to save time and could potentially create new revenue streams. He asserts that AI cannot replicate the nuanced artistry of human actors or the creative genius of…