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Traveling At The Speed of CES

By Fred Jacobs | January 10, 2025

CES 2025 is a wrap, a special event this year because of its strong emphasis on AI. Our two tour groups of radio broadcasters were treated to a crash course in artificial intelligence’s effects on media and technology, raising questions about how the industry will react to this innovation revolution. Let’s dive in.

The One Thing Missing At CES?

By Fred Jacobs | January 9, 2025

January 9, 2019 Perspective is an important thing, no matter your line of work.  For those of us in broadcast radio, having a sense of where you’ve been should most definitely influence where you’re going.  Yet, as history often shows, many don’t learn the hard lessons of the past – and end up repeating the…

AI Your Commercials

By Fred Jacobs | January 8, 2025

By now, you’ve probably seen or read coverage from CES 2025. But our Jacobs tours of this event that took place yesterday looked at this iconic event from the radio broadcaster’s POV. And did we ever discover new ways AI will change and disrupt the way advertising is bought, placed, sold, and created. Today’s post takes you behind the scenes at this amazing show where AI is most definitely the star.

For Radio, What Is The Future Of Nostalgia?

By Fred Jacobs | January 7, 2025

Hopefully, you “got” my pun in the title of today’s post.  How can a movement that looks back in time to an earlier period of pop culture even have a path into tomorrow?  But the fact is, nostalgia has become such a powerful force, particularly in marketing, that more and more brands are embracing it.…

The Commish

By Fred Jacobs | January 6, 2025

A new year and a new FCC chairman coming into power. And by all accounts, that might very well mean that change is in the air for broadcasters. While the FCC may be famous for rubber stamping the vast majority of radio and TV license renewals, Brendan Carr is suggesting his term as chairman of the agency may indeed be very different. What might it mean for your station? Let’s talk about it.