jacapps Just 15 Minutes Webinar Series
White Papers
from Jacobs Media
Yesterday’s post about Apple CarPlay triggered questions about the impact of technology on in-car AM/FM listening levels. I’ve got new Techsurvey 2025 data that may make you think twice about the research you see. I also have thoughts on what broadcasters can do to control their fate in the car. Just click “READ MORE.”
Radio people know the continuing story of the car dashboard has had a major impact on the way consumers listen to radio in the #1 listening location. But dashboards have gotten exponentially more complicated in the last decade, often confusing and frustrating drivers. General Motors has been the car company that has pushed the envelope hardest. And now a controversy revolving around Apple CarPlay threatens to complicate an already confusing listening environment. We’ve got this important study for you in today’s blog post.
By now, we know the real truth – designing and creating successful digital content is hard, and the fail rate is high. But as our Techsurveys continue to show, there is one digital piece that is simpler, less expensive, and doesn’t require teams of employees: online newsletters. Today’s post shows not only why they’re already highly appealing to your audience but their extra-added bonus: first party data in the form of email addresses, a valuable asset for any radio brand. Let me walk you through it. Just click READ MORE.
Experience tells us there are fewer radio jobs here in America today than there were when we all got in the business. But what are the real numbers, and what do they say about the radio industry’s ability to survive and thrive? That’s the quest for today’s blog. And it tells some interesting stories about where we’ve been and where we may be headed – especially if you’re making your living on the air. We’re talkin’ this one up to the post.
Today, radio PDs have unprecedented pressure. They often wear multiple hats, and most have little in the way of support staffs. Budgets are tight – or maybe nonexistent. PDs often put in long days, and may wonder when they head home, what they actually accomplished that day. So, the ideas is to focus on accomplishing just ONE thing that improves the station every day. In this #TBT post, I put together a healthy list, but I bet many of you can easily add to it. What’s the ONE thing you can do that would make your station better today?