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from Jacobs Media
Don’t look now, but that 800-pound gorilla in most radio station conference rooms has put on some weight. Yes, it’s none other than Gen Z, now representing 20% of the U.S. population, carving out a core audience segment that defies marketers and content creators alike. In radio circles, they remain an afterthought. With each passing year, they gravitate even further away from AM/FM radio. Gen Z is in the crosshairs for today’s #TBT post.
Today, an update on AI DJ “AI Ashley” and a blockbuster expose about a robot DJ in Australia who fooled “her” audience for months.
In yesterday’s post, it was all about a “superfans” strategy for entertainment brands. Today, we bring it home to radio and the value of a focus on “those who brung you to the dance.”
Across the World Wide Web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of “superfans,” suggesting strategies to keep them satisfied. Think about the radio listeners who remain committed to radio, its stations, and its personalities. And for public and Christian radio, add in another layer: loyal fans who also donate. It’s a different model, it deserves thought, and that’s how we’ll start the new week.
For a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.