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Today’s post is a continuation of a conversation we started yesterday, exploring how great brands can build on their core strength by looking for adjacent audience interests and creating content to meet changing customer needs. Whether you’re in a crowded radio market or the highly competitive fast food industry, today’s post provides strategic food for thought for radio broadcasters in search of what’s new and what’s next in the mobile space. There’s never been a better time to apply your strategic goals to your mobile program.
Read MoreWhat’s new and hot in the media/technology space? Certainly not mobile apps. After all, they’ve been around since the first Obama Administration. But a closer look at the data tells us that particularly among radio fans, mobile apps have become bigger and more valued than ever. What’s behind the surge, and how can any radio station reap the rewards? Just click “READ MORE” and let’s get the new week going.
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Today’s post is a continuation of a conversation we started yesterday, exploring how great brands can build on their core strength by looking for adjacent audience interests and creating content to meet changing customer needs. Whether you’re in a crowded radio market or the highly competitive fast food industry, today’s post provides strategic food for thought for radio broadcasters in search of what’s new and what’s next in the mobile space. There’s never been a better time to apply your strategic goals to your mobile program.
Read MoreWhat’s new and hot in the media/technology space? Certainly not mobile apps. After all, they’ve been around since the first Obama Administration. But a closer look at the data tells us that particularly among radio fans, mobile apps have become bigger and more valued than ever. What’s behind the surge, and how can any radio station reap the rewards? Just click “READ MORE” and let’s get the new week going.
Read MoreHow’s your station’s “FOMO factor?” Do your P1s even know what you’re doing and is your station making use of the entire marketing arsenal available to any brand, regardless of market size, RIFs, and budget? Getting a consumer’s attention and delivering a marketing message has never been more challenging. Today’s blog post will give you plenty of food for thought.
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