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from Jacobs Media
Don’t look now, but that 800-pound gorilla in most radio station conference rooms has put on some weight. Yes, it’s none other than Gen Z, now representing 20% of the U.S. population, carving out a core audience segment that defies marketers and content creators alike. In radio circles, they remain an afterthought. With each passing year, they gravitate even further away from AM/FM radio. Gen Z is in the crosshairs for today’s #TBT post.
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Today, an update on AI DJ “AI Ashley” and a blockbuster expose about a robot DJ in Australia who fooled “her” audience for months.
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In yesterday’s post, it was all about a “superfans” strategy for entertainment brands. Today, we bring it home to radio and the value of a focus on “those who brung you to the dance.”
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Across the World Wide Web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of “superfans,” suggesting strategies to keep them satisfied. Think about the radio listeners who remain committed to radio, its stations, and its personalities. And for public and Christian radio, add in another layer: loyal fans who also donate. It’s a different model, it deserves thought, and that’s how we’ll start the new week.
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For a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.
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During this economically unstable period in time, many companies are struggling to figure out what’s most important. One variable that often is ignored is employee burnout. And much of it is caused by previous workforce purges. A new story addresses how one of the most successful companies in the world is addressing the problem. And in support, a new research study suggests burnout is costing companies more than they’re saving by instituting those RIFs in the first place. Check it out.
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How do you get better at your craft—whether it’s surfing, playing football, or hosting a radio show? While all these disciplines are obviously very different…
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During this economically unstable period in time, many companies are struggling to figure out what’s most important. One variable that often is ignored is employee burnout. And much of it is caused by previous workforce purges. A new story addresses how one of the most successful companies in the world is addressing the problem. And in support, a new research study suggests burnout is costing companies more than they’re saving by instituting those RIFs in the first place. Check it out.
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How do you get better at your craft—whether it’s surfing, playing football, or hosting a radio show? While all these disciplines are obviously very different from one another, the correct response is this: Watch “game film.” It is only by…
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Seemingly every day in the trades we read about research studies trying to prove the value and impact of broadcast radio. In today’s post, ironically, it’s the research maven with a “real-life story about broadcast radio’s effectiveness. Whether it’s motivating the locals to show up at an auto dealership to spin the prize wheel, listen to a podcast, or vote for a candidate in an election, radio (still) works.
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