Are you a “gamer” or are you someone who wonders what all the fuss is about? In either case, the video gaming industry is larger than the film and music businesses – combined. And now, there’s an indication games can have therapeutic benefits that match meditation. In fact, “cozy games” can help people deal with their angst and stress levels. And that got me wondering whether radio stations couldn’t rethink their “deliverables” to help their audiences cope with the pressures of the day. 2025 is already shaping up to be a challenging year, and this might be a way to “meet the audience where they are mentally.”

If the AI era kicked off with the launch of ChatGPT in November 2022, the first AI-driven Super Bowl ad followed just 74 days later.…

It’s been said that “perfect is the enemy of good.” But sometimes, there’s nothing wrong with seeking true perfection in our work, especially when it comes to the art of producing and editing video and audio. Late last month, we were treated to a great example of this when the trailer for “SNL’s” 50th anniversary music special was being promoted. Whether you’ve seen the video or not, today’s blog post gives you the story behind this amazing piece of production…that is, perfection.

Any time we discuss the “ideal lengths” of content, whether it’s videos, podcasts, or on-air breaks, we’re dealing with a lot of opinion and subjectivity. But a look at content trends over the past decade or more tells us that in general, short is good. And shorter is better. Today’s #TBT blog post walks you through how content has evolved, and what that means to how we advise our talent to create better, and more mainstream radio.