What happens when the tried-and-true no longer translates to guaranteed success? Many businesses and industries, especially in the media and entertainment world, are going through this right now. Including radio. Here’s what the environment looks like in a blog post aptly titled, “All Bets Are Off.”

The growing number of AI platforms in the wild are learning as you read today’s JacoBLOG post. And yet, you might be surprised to learn the average IQ scores many AI models actually have. In fact, many people making their livings sitting behind a mic are much brighter than many AI engines. But for how long? If we’re going to “future proof” radio, AI is worth figuring out.

Lately, I’ve blogged about the power and value of short-form video for radio. While many stations (and clusters) have their own in-house video producer, most lack an underlying strategy that could make these initiatives so much more important, effective, and even profitable. To craft a great plan, radio needs strong, foundational information. And thanks to a recent multi-university study, we now have granular data on “A Day in the Life of TikTok”—a fascinating look at what happens during a 24-hour period on this site. Just click on “READ MORE” below to see what makes TikTok click.