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from Jacobs Media
The media world is roiling with change as traditional new outlets fall by the wayside and even new startups struggle to find an audience. Despite the avalanche of websites and sources, “news deserts” are growing in the U.S. particularly as newspapers go under. Is this an opportunity for radio – even for stations that don’t broadcast news already? Today’s blog post has the schematic – six moves broadcasts big and small can make to create new content revenue models. Yes, it’s a bit ouf of the box, but isn’t that precisely what’s needed now?
Read MoreThe Rolling Stones announced their “Hackney Diamonds” tour last week as the band celebrates its 60th anniversary as mega rock stars. But perhaps the surprise is the tour’s title sponsor – not exactly a brand Swifties embrace or even know about. The Stones are both brilliant marketers and unapologetic capitalists. For them, it’s about green, not gray. Indeed, it is NOT a drag getting old.
Read MoreWelcome to the weekend whose middle name is “THANKS.” For this year’s holiday, it is all about gratitude – giving it to those who’ve made a differrence in your life or career path, as well as those receiving the appreciation for their generosity. I’ve got one of those exercises to help us put this holiday in perspective, as well as thoughts about why gratitude can actually make us feel more optimistic about the road ahead. Ready?
Read MoreOne of the more profound way these troubled times have taken their toll is that most of us have fewer friends and we see them less often than ever. So how can the audience’s need for companionship be met? According to our Techsurvey, one of the top ten reasons why people still listen to broadcast radio is to “keep them company.” Companionship is one of radio’s remaining superpowers, and it very much figures into how great stations can succeed over the long haul. Click to learn more.
Read MoreAlmost exactly one year ago to the day of ChatGPT’s release to the public, it has already been responsible for a key job loss – its CEO. Last week, OpenAI – the company that brought this platform to market – fired Sam Altman, raising questions about where this technology is headed. Radio broadcasters should be asking their own questions about AI, learning as much as they can to both protect and grow their companies. With our upcoming Techsurvey fielding in January, commercial radio listeners will take a crack at telling us their perceptions, hopes, and fears about this amazing technology. We will most definitely paying attention.
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For a half century, I’ve conducted research designed to better understand the attitudes, perceptions, and behaviors of the radio listening audience. Some studies address highly complex questions where the answers may be elusive. But others are fundamental and basic questions that are easy to ask and answer. And yet most radio programmers don’t know these essential truths, even if they’ve been working at the same station a decade or more. You may know your cume, your time-spent listening, and even the gender, age, and location of that “heavy deep” panelist in your metro, but do you know the answer to this morning’s simple question? Take my challenge and click “READ MORE” below.
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Don’t look now, but an apparent new marketing trend is “rebranding”—new logos and stylings for existing brands. For others, however, it’s more radical surgery—changing a brand’s name altogether. Today’s post talks about the process of refacing a brand—what works, what doesn’t, and how managers can avoid the inevitable “sand traps.”
Read Moreour blog
For a half century, I’ve conducted research designed to better understand the attitudes, perceptions, and behaviors of the radio listening audience. Some studies address highly complex questions where the answers may be elusive. But others are fundamental and basic questions that are easy to ask and answer. And yet most radio programmers don’t know these essential truths, even if they’ve been working at the same station a decade or more. You may know your cume, your time-spent listening, and even the gender, age, and location of that “heavy deep” panelist in your metro, but do you know the answer to this morning’s simple question? Take my challenge and click “READ MORE” below.
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Don’t look now, but an apparent new marketing trend is “rebranding”—new logos and stylings for existing brands. For others, however, it’s more radical surgery—changing a brand’s name altogether. Today’s post talks about the process of refacing a brand—what works, what doesn’t, and how managers can avoid the inevitable “sand traps.”
Read More
The pro basketball and hockey playoffs are heating up. That means more locker room celebrations. It also means those painful press conferences where the star or coach of the losing team has to explain what happened. As radio competitors, we can often learn more from those difficult Q&A sessions than from the champagne showers or victory parades. And that was the case in today’s #TBT post from two years ago when the team that was shockingly upset by an underdog had a lot to say that those of us in radio can all take to heart.
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