Everybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.

Launching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.

Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?