from Jacobs Media
This content has been archived. It may no longer be relevantBy: Bob Kernen Mobile listening has surpassed desktop in terms of total time spent with…
Read MoreBy: Bob Kernen The smart, forward-thinking people at Google released some interesting statistics on the evolving ways people are using their mobile devices. They isolated…
Read MoreBy: Bob Kernen Nearly three-quarters of adults (and way too many kids) carry smartphones. The Apple and Google app stores each have over 1 million…
Read MoreBy: Bob Kernen As 2016 gets started, the opportunities for monetizing your mobile strategy continue to proliferate. One of the biggest changes for radio in…
Read MoreOne of the oldest streaming radio service providers has informed its current broadcasters that it is shutting down at the end of the month. Whether…
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
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Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the Star Wars franchise. But Jones’ voice as Darth Vader will live on. Several years ago,…
Read MoreFor publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re sellling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.
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