from Jacobs Media
This content has been archived. It may no longer be relevantThe average American spends roughly 38,000 hours of their life driving. So it’s no wonder…
Read MoreThe Apple and Google app stores are flooded with millions of apps, most of which never even reach 1,000 total downloads. It seems many companies…
Read MoreBy: Bob Kernen We talk a lot about how advertising dollars are shifting to mobile. When you look at the statistics below, you notice how…
Read MoreBy: Bob Kernen EMarketer predicts that 2016 will be the year that ad spending on mobile surpasses spending on desktop. They also predict that mobile…
Read MoreApps have broken out of the smartphone and are making their way to other platforms. Leading the trend is the smartwatch. This is probably because…
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
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Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the Star Wars franchise. But Jones’ voice as Darth Vader will live on. Several years ago,…
Read MoreFor publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re sellling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.
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