





from Jacobs Media
As we kick off the start of a new year, let’s take a look back to a year-end phenomenon that continues to get bigger with each passing year. “Spotify Wrapped” is now in its seventh year, and it’s a trend in and of itself. To an extent, it explains all the other platforms jumping on the bandwagon. And that raises the question: could broadcast radio participate?
Read MoreWelcome to Labor Day Weekend 2022 – ironically, in the middle of the Great Resignation.
Read MoreThe National Association of Broadcasters (NAB) today announced the 2022 National Radio Award will be presented to research and consulting experts Fred and Paul Jacobs. The award…
Read MoreOur client, WDIY 88.1 FM, was honored with five awards at the 2022 Pennsylvania Association of Broadcasters Excellence in Broadcasting Awards. Awards were presented for…
Read MoreWe love to have the generations debate where we argue about which demographic block has the edge, is more innovative, or simply lucked out. Whenever we have this discussion, it seems the one group that is invariably left out is Generation X. Time after time, they’re overlooked, ignored, or simply not given the credit for what they’ve accomplished. And now, it appears that technology—including AI—may be leaving them behind…again.
Read MoreOne of the most exciting and challenging parts of working with media companies on their AI strategy is keeping pace with how rapidly the tools evolve. In…
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We love to have the generations debate where we argue about which demographic block has the edge, is more innovative, or simply lucked out. Whenever we have this discussion, it seems the one group that is invariably left out is Generation X. Time after time, they’re overlooked, ignored, or simply not given the credit for what they’ve accomplished. And now, it appears that technology—including AI—may be leaving them behind…again.
Read MoreOne of the most exciting and challenging parts of working with media companies on their AI strategy is keeping pace with how rapidly the tools evolve. In this space, “what doesn’t work” can become “industry standard” in just a few short months.…
Read MoreWouldn’t it be great to have a logo for your brand that millions want to buy and proudly wear? That is, until it ends up on the shirt of a less-than-desirable citizen who just might make your precious brand look bad? It recently happened on a popular TV show to one of America’s great universities. And be careful—it could happen to your radio station brand, too.
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