





from Jacobs Media
Playing the ratings and revenue game has become precarious for radio in 2024 – whether you work for commercial or public radio stations. In an environment where ad dollars are increasingly hard to come by and the competition seems to be expanding exponentiallly, radio organizations need innovative solutions to traditional challenges. The answer may be puzzling in more ways than one. But, of course, that’s the game we’re playing. (Click “read more” to escape from my lame puns.)
Read MoreYesterday’s industry presentation of Techsurvey 2024 seemed to be the right data at the right time. But to get a sense from YOU about what stood out, I asked webinar attendees to tell me their “one thing” takeaway from the study. The response was excellent, as you’ll read in today’s post.
Read MoreThe last several issues of this AI newsletter have covered a lot of ground from AI workflow to new AI technology to audience perceptions of AI. …
Read MoreOn Thursday, I have the pleasure of presenting the top-line findings of Techsurvey 2024 to the radio industry. This year, 31,800+ core listeners weighed in on media, technology, AI, and of course, their perceptions of AM/FM radio. This is our 20th survey, and perhaps one of the most revealing and actionable. In today’s post, I broke down three current media stories in the news, and integrated corresponding TS 24 data to help bring them into focus for broadcasters. At this precarious time for radio, we need numbers and findings we can rely on. Let’s try to figure it out together.
Read MoreAs the credits being to roll here in Las Vegas, brother Paul Jacobs – the glass-half-full-one – grabs the keyboard to find not only a bright side, but a strategy for the months ahead in what has already proved to be a challenging year. Time to turn those frowns upside-down with an inspirational guest post.
Read MoreYou know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant – and visible – in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant – and visible – in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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