





from Jacobs Media
In response to questions from two readers, the Washington Post’s data department tested the appeal of 20 different formats/genres across an extensive array of national demographic groups. And in an impressive showing, one of them took top honors in 17 of 20 categories. To learn the big winner, just click on “Read More.”
Read MoreThe “AM For Every Vehicle Act” continues to make progress in D.C., no simple task given these contentious times. But hearings earlier this week had their share of fireworks and even controversy, thanks to a “crank’ idea from the auto industry. No one said it would be easy.
Read MoreThis week has been a rarity in the AI world, a week where there have been no major press releases, upgrades, mergers, affiliations, or PR…
Read MoreThe loneliest job in the radio station? Hands down, it’s the PD. Everyone in the station likes to think they’re a program director – until the book comes out. And if it’s taken a tumble, the PD is likely suffering alone. Today’s #TBT post is an homage to all those radio programmers – past and present – who are cranking out multiple music logs before holiday weekends while everyone else at the station is out the door, making out those weekend schedules, and taking complaint calls from angry listeners. Hats off to the PD.
Read MoreWhen the going gets tough, the tough find reveneue somewhere.
These days, radio’s directors of sales have to creatively divine money wherever they can – even in unconventional places. But when you’ve got ample audience in unpopular demographics, you’d better make the best of a challenging situation. A very popular brand you all know has launched a slick media campaign unashamedlly targetting mature adults. If they’re right, there will be important lessons here for radio broadcasters.
Read MoreYou know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant – and visible – in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant – and visible – in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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