





from Jacobs Media
Everyone wondered how big the boomerang effect would be on various industries mortally wounded by the pandemic: cruise ships, concert venues, and movie theaters are good examples. For the concert business, the numbers are now in, and to no one’s surprise, 2023 smashed all previous records for attendance and revenue. Our Techsurvey 2024 confirms this phenomenon, showing which formats are the most engaged, and pointing the way to how radio can take advantage of this huge opportunity in both its marketing and branding. Take your seat and check it out.
Read MoreMarketing, as we once knew it, has become an endangered species at most broadcast radio stations. But don’t think having a marketing budget means guaranteed success. We often think of the New Coke debacle when we recall epic marketing disasters. Proving that even the biggest, smartest, and wealthiest companies can be victims of disastrous decisions and bad judgment, we were witness to what may become one of the worst marketing decisions of all time this week – by one of our biggest and best brands – a “crushing” defeat.
Read MoreIn our effort to analyze whether the word “radio” should give way to more expansive terms like “audio” or even “media,” we might want to pay attention to a growing phenomenon: more and more “amateurs” are creating their own radio stations in their workplaces, often accompanied by much joy, enthusiasm, and passion. What does this say about how consumers value the romance of “radio” but also how they feel about us broadcasters?
Read MoreApril showers, May flowers, June PRTS. Perhaps not romantic or even memorable, but for all of us at Jacobs Media and PRPD (now known as…
Read MoreThe big news story this month has been campus unrest making its way through college campuses across America. At Columbia University, its college radio station distinguished itself with stellar coverage of that school’s student protests.
Read MoreYou know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant – and visible – in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant – and visible – in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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