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from Jacobs Media
As #TBT posts go, today’s entry is one of my all-time favorites. It is dedicated to the amazing men and women on the airwaves who, lucky for us, made radio their career. We want to hear them tell great stories, but most of all, we want to hear them tell their stories. As a rule, radio people are very interesting sorts, and yet, we often don’t know as much about them as we’d like. Maybe after reading today’s throwback post, we can change that.
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Those crazy Gen Z kids! Just when you think you understand them, they go and do something unpredictable. It turns out more and more are deleting dating apps in favor of real life encounters with (wait for it…..) other people! In fact, the more you research Gen Z, the more you realize they’re a lot like US. In fact, they might value connectedness and being with other people possibly even more than their parents and grandparents do.
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I “attended” Apple’s announcement yesterday because I was curious about their AI announcement. I wasn’t disappointed – here is my summary about what Apple’s AI…
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Since the darkest days of COVID, consumers have been itching to get out, travel, and enjoy life with family and friends. And records are being set for leisure and recreational spending. It means there’s more competition for the entertainment buck as new, innovative and fun concepts spring up in cities and towns all over the country. In Las Vegas, it’s Sphere, but in other locales, consumers are throwing axes or playing elaborate rounds of mini-golf. In 2024, it’s all about the experience. And wouldn’t you know it, radio plays a larger role than you might think. What’s the coolest new entertainment concept you’ve experienced in the past year? I’ll be happy to show you mine. Just click READ MORE.
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Radio’s not the only traditional media platform struggling in the revenue column of those harsh spreadsheets. In fact, network television has had a financial famine for some years now, due in large part to its aging demographics. But now a philosophical shift in marketing focus is spreading throughout the TV industry. Could it provide radio “cover” to make an attempt at the same strategy?
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read More
The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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Are you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
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