





from Jacobs Media
An amazing 60-second video of an over-the-top contest winner is a reminder to everyone in radio not just about the value of prizes, but the impact stations can have on people’s lives. Even a correct caller ticket giveaway that looks like just another element on the program log can provide the thrill of a lifetime for a listener, something that radio does like no other medium. At a time when many people are in need of a little joy, it can be radio to the rescue.
Read MoreThe excitement and drama surrounding AI intensifies when talk of the technology replacing jobs and entire industries takes flight. While the radio industry has been emotionally debating whether bots could replace DJs and VO pros, a new application has emerged: audience research. And a brand new startup claims “synthetic research” among avatars rather than human respondents is faster, cheaper, and just as accurate as the real thing. In today’s post, I break it down and tackle a topic we no doubt will be discussing and debating for the foreseeable future.
Read MoreAs media brands proliferate and have gotten more competitive, the need for standing out has never been greater. Amidst the video streaming wars, one player has emerged with a different model that’s paying off big time. There are some key lessons here for broadcast radio where the competitive scenario demands a unique and different approach.
Read MoreForever and a day, we’ve been taught the familiar maxim, “Content is king.” But now, one of the most perceptive observers of the media and technology universe is telling us there’s a new, more meaningful way to look at the landscape – and it’s all about through the lens of distribution. For readers of this blog, that’s nothing new, but the ways in which most broadcasters are developing their respective strategies might require some re-examination if our industry is to avoid the black holes that continue to make legacy media brands disappear.
Read MoreWhat does it mean to be #1 in the market, especially those ultra-competitive major PPM metros? Not as much as it once did. Nowadays, broadcasters discount the top dog position because it’s based on 6+. But blowing past all competitors in town is SOMETHING. And a little digging into the ratings proves it. After all, not everyone in radio can make the claim, “We’re #1!”
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
Read MoreAre you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
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