





from Jacobs Media
This week has been packed with stories about innovative tools and creative outputs being developed with AI models. Intertwined with copyright controversies and fears of…
Read MoreIf you get frustrated by “experts” who are never held accountable for their predictions, today’s #TBT post is for you. In June of 2019, we called on a certain media pro to forecast the revenue pie for that year – and for the next FOUR YEARS. Who knew a major pandemic would throw a monkey wrench into everything? But for this flashback post, we turned the clock back to see how he did – COVID and all. To find out this savant’s identity and to see how his predictions fared, click on READ MORE.
Read MorePublic radio stations around the country are trying to regain their equilibrium in the face of rising deficits and difficulties monetizing their digital assets. But there’s one glaring opportunity few have truly leaned into that could exploit and enhance one of its true “superpowers.” Problem is, the competition sees it, too.
Read MoreA comfortable trope in the radio broadcasting industry has traditionally implied that just as the medium survived and even thrived after the television revolution in the 1950s, radio will innovate its way out of its current challenges. But is this historical perspective valid? In today’s blog post we journey back to the pivots radio made during those years, as well as the technology of those times that saved the day for radio. What can we learn from those wily broadcasters who figured out how to reinvent radio?
Read MoreLast week in Prague, I was honored to speak at the WorldDAB’s auto event. Like our DASH Conferences, it was a fascinating mashup of automotive execs and radio broadcasters, coming together to discuss opportunities and challenges. There was a lot to take in so I boiled down the big takeaways in today’s post.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
Read MoreAre you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
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