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from Jacobs Media
One of the existential quandaries in radio programming involves how long to keep spinning those songs on the playlist, whether you’re the new hip-hop station or the classic rock king. Knowing when to default to that “hold” category is an art that’s part of the programming craft. And now a marketing whiz lends his insights about ad “wear-in” to the conversation. I think you’ll find it helpful.
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You’re looking at one of my favorite blues titles for a song. As bluesmen go, Robert Cray is a youngin’ at just 70 years of…
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As we kick off the start of a new year, let’s take a look back to a year-end phenomenon that continues to get bigger with each passing year. “Spotify Wrapped” is now in its seventh year, and it’s a trend in and of itself. To an extent, it explains all the other platforms jumping on the bandwagon. And that raises the question: could broadcast radio participate?
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Welcome to Labor Day Weekend 2022 – ironically, in the middle of the Great Resignation.
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The National Association of Broadcasters (NAB) today announced the 2022 National Radio Award will be presented to research and consulting experts Fred and Paul Jacobs. The award…
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On this MLK Day holiday, a simple question for you. How would you describe the year ahead for radio in just one word? Click “READ MORE” and i’ll take it from here.
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For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
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On this MLK Day holiday, a simple question for you. How would you describe the year ahead for radio in just one word? Click “READ MORE” and i’ll take it from here.
Read More
For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read More
The power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
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