Producing and executing a successful personality show has only gotten more challenging over the years. While there are amazing prep tools – including AI – it still comes down to making the right choices on topics that connect with your station’s target audience. Fortunately, there’s research for that, guides to ensure you’re talking about the most relatable topics for your audience. Let’s go to the numbers.

When we were walking the halls of CES this January, we came upon a great display from Ray-Ban.  They were showcasing a re-imagined pair of…

How and where do consumers discover new music today and does radio still play a role in that process? Today’s #TBT post is a journey back to 2021, not so long ago in real time, but for radio and records, it may seem like a much longer trip back into the past. Even then, radio’s role in the discovery process was greatly diminished. But that post asked some “what if?” questions that might still hold up today. You often need to understand your history in order to make sense of the present while you try to plan for an uncertain future. So what’s the best new song YOU’VE heard lately? And where did you first hear it?

As the radio business in the U.S. is roiled by competition and changing times, the industry’s core assets – its air talent – continue to feel the pressure. Every year, Jacobs Media in collaboration with Morning Show Boot Camp conduct the AQ survey, a look inside the hearts and minds of radio’s VIPs – its talent. Here’s the story this year and where we’ll need your help.

There’s no shortage of angry, frustrated people in the world – especially on social media. And when you or your station is attacked, the easy response is the swift response. But when the attacker is the CEO of one of the world’s most successful companies, it may require a different response that’s usually more effective, especially when the bully in question is none other than Elon Musk. How do you and/or your station respond when the going gets tough and those trolls come out of the woodwork?