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from Jacobs Media
Last week our general manager Paul Jacobs asked everyone in our office to envision what the ideal radio station looks like in 2030 — if…
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AI may be taking over the world, but some brands are pushing back. And they’re trying to make the human touch a defining difference of how they do business. Is there a “there there” for radio?
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Life is all about choices and risk. So, is radio. And our #TBT blog post is all about those characteristics in the person of Dr. Ruth Westheimer. This radio pioneer passed away last week, and today’s post was a tribute we wrote about her back in 2015 for our “Radio’s Most Innovative” series. I was fortunate to be able to ask her a few questions, and she graciously responded. Dr. Ruth was truly a radio risk-taker.
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Did you see the announcement yesterday that Skyview Networks signed a YouTube star to host a radio show that will be called “Classic Rock U?” It’s hosted by a guy you probably haven’t heard of from a small town in Idaho. I caught up with him recently, and got the chance to interview him for this blog. He is nothing short of remarkable, and I predict, so will this show be.
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“Is rock dead?” That’s a question radio and label execs as well as music critics have been debating for years. And how do they explain the classic rock phenomenon, a sub-genre of rock that has kept the music alive and popular? In today’s JacoBLOG, we not only let the data do the talking, but we turn over the conversation to analysts who have made it their mission to better understand music’s impact on pop culture – and on US. Get ready to nerd out.
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
Read More
What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read More
The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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