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from Jacobs Media
I “attended” Apple’s announcement yesterday because I was curious about their AI announcement. I wasn’t disappointed – here is my summary about what Apple’s AI…
Read MoreSince the darkest days of COVID, consumers have been itching to get out, travel, and enjoy life with family and friends. And records are being set for leisure and recreational spending. It means there’s more competition for the entertainment buck as new, innovative and fun concepts spring up in cities and towns all over the country. In Las Vegas, it’s Sphere, but in other locales, consumers are throwing axes or playing elaborate rounds of mini-golf. In 2024, it’s all about the experience. And wouldn’t you know it, radio plays a larger role than you might think. What’s the coolest new entertainment concept you’ve experienced in the past year? I’ll be happy to show you mine. Just click READ MORE.
Read MoreRadio’s not the only traditional media platform struggling in the revenue column of those harsh spreadsheets. In fact, network television has had a financial famine for some years now, due in large part to its aging demographics. But now a philosophical shift in marketing focus is spreading throughout the TV industry. Could it provide radio “cover” to make an attempt at the same strategy?
Read MoreThe “AM Radio For Every Vehicle Act” continues to ricochet around the nation’s capitol. Over the past year, the idea of car companies removing AM radio from the dash – once unspeakable – has become a regular conversation in automotive and radio broadcasting circles. But across the pond, a couple of car makers have quietly omitted a radio altogether, and they hope no one notices. Thanks to an industry colleague, we’ve noticed. And if you click on READ MORE, so will you.
Read MoreApple Seeds AI Next Week The Worldwide Developers Conference (WWDC) is next week, and the anticipation could not be higher. Since last month’s major AI…
Read MoreOver the past few weeks, DOGE – which stands for the Department of Government Efficiency – has become a lightning rod for change through systematic downsizing. But for broadcast radio in the States, a DOGE-like philosophy has been in play for years. What can our government learn from radio about the strategy and execution of RIFs, and conversely, is there any wisdom broadcasters can glean from the chaos and fear rolling across the country?
Read MoreIf we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
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Over the past few weeks, DOGE – which stands for the Department of Government Efficiency – has become a lightning rod for change through systematic downsizing. But for broadcast radio in the States, a DOGE-like philosophy has been in play for years. What can our government learn from radio about the strategy and execution of RIFs, and conversely, is there any wisdom broadcasters can glean from the chaos and fear rolling across the country?
Read MoreIf we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read MoreBack in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
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