





from Jacobs Media
The stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI…
Read MoreIn the radio industry, job insecurity has always been a way of life. But in recent years, RIFs seem more common than format changes. As personalities and hosts wring their hands over the next wave of exits, today’s #TBT post is a reminder that no one’s bigger than the radio station. After all, if it can happen on “Sesame Street”….
Read MoreThese days, you often hear there’s not a lot of interest in new music. And to complicate matters, there’s no central discovery tool where consumers go to find out about new releases they might have interest in. Today’s post is about one of the most talented musical artists of our time who took matters into his own hands last week. He launched his own stealth promotion for his no album. His promotion was so unconventional, it worked…like a charm.
Read MoreThe last few weeks have been jam-packed with “BREAKING NEWS” stories, forcing news organizations to step up their coverage and resources. But in an increasingly cluttered environment where memes may be more visible to more consumers than headlines, how can radio news stations stand out amidst the clutter? Fortunately, President Biden’s decision on Sunday provides us with a fascinating look at who did what – and why.
Read MoreIt’s no longer enough for media brands to provide good content. It is now about providing a great experience. And even the best brands are upping their games, including an incredible new mall experience from Netflix. For radio, it’s a reminder the bored intern and a prize wheel at local festivals and events just doesn’t cut it. How is your brand’s experience?
Read MoreYou know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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