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from Jacobs Media
Helping Classic Rock stations fight back against that dreaded “demographic cliff” has become one of my missions. After all, how do you keep 60 year-old music that is at least two decades or more older than the target audience sounding fresh and vital? Now, imagine what Classical-formatted stations are up against, specializing in music that’s often FOUR CENTURIES old? But innovative organizations – in and out of radio – are finding ways. And their creative, resilient solutions are something every radio station, regardless of format, should be aware of. Maestro, just click “read more.”
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It has been an interesting week here at JacoBLOG world headquarters. Our Monday and Tuesday posts turned out to be a two-parter, breaking down some…
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Thirteen years ago, Tim Cook replaced Apple co-founder Steve Jobs. And during that time, the value of Apple has exploded exponentially. The art of succession is one of the most important tasks a manager undertakes, whether you’re making smartphones or working in radio. What are the key qualities that go into determining “who’s next” and how can executive teams ensure the best choice is made?
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If you’re in radio, you’re no stranger to contests. But did you know there was once a national contest to try to figure out how to monetize broadcast radio. It happened exactly 100 years ago, and you just might be surprised to learn what was the winning entry.
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Sometimes the organizational chart at a company says more about how it operates than the actual people who fill those job titles. In general, radio has been slow to adapt to audience and industry changes when it comes to how most stations are structured. In another year when many radio stations are facing difficult challenges, who reports to whom and who’s in charge of what can be critical factors in determining ultimate success…or failure. Just ask someone you know who’s in public radio.
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The battle for dashboard primacy just got more heated. That new Quu report has a key takeaway – the “last touch/first touch challenge” in cars should generate strategic conversations in every radio company, big and small. Today’s blog post breaks it all down, and leaves you with some important action items. I hope you’ll take some time today or over the weekend to read it over and give it a think.
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
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The battle for dashboard primacy just got more heated. That new Quu report has a key takeaway – the “last touch/first touch challenge” in cars should generate strategic conversations in every radio company, big and small. Today’s blog post breaks it all down, and leaves you with some important action items. I hope you’ll take some time today or over the weekend to read it over and give it a think.
Read More
You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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