Our Latest Industry Blogs

The Perilous Price Of Politics

October 1, 2024

It may be tempting to talk politics on your radio show, but today’s blog provides some evidence for why playing it straight might be the better way to go. Just ask Netflix CEO Reed Hastings, Taylor Swift, and the nation’s feline population.

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Just Like A Woman

September 30, 2024

Women in the workforce has been a common topic over the last decade or so. In radio, however, the conversation has been more sporadic. Our new AQ6 study features new data about how women in the air studio are getting along. And now, a new McKinsey report – “Women in the Workplace” – sheds light on the overall outlook for women on the job. In radio, our numbers indicate we’ve got a long way to go. To get a sense for what’s in front of us as an industry, just click “READ MORE.”

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Meta Makes a Mega Push

September 27, 2024

This week was Meta’s Connect 202, where the owner of Facebook, Instagram, Messenger, WhatsApp, and Threads hosted a show-and-tell with the tech press. What makes Meta so important in the AI conversation is the company’s reach and its strategy. Meta’s reach of over 3 billion users worldwide across five of the world’s most-used communications platforms means…

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Nielsen To Radio: The Clock Will Reset To Three Minutes

September 27, 2024

A big change may be coming to how Nielsen’s PPM system will measure radio listening, impacting the entire industry. Today’s blog post breaks it down – the winners, the losers, and what this may mean moving forward. Buckle up, because this one’s a true game-changer.

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Public Radio’s Revenue Shortfall

September 26, 2024

In the U.S., public radio content – both broadcast and podcast – is stellar. But making money in this environment is a challenge. Today’s post looks at why 2020 revenue models – for both commercial and public radio – need scrutiny and creativity. As we’ve learned, it takes just as much innovation to generate revenue as it does to make great content.

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Memo To Radio: There’s Still Time To “Break The Business”

September 25, 2024

Change is hard. But so is staying the same and hoping for the best. During my travels, Paul and I are often asked, “Are we going to be OK?” In today’s post, I’m going to answer that question.

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Welcome To Peak Stress

September 24, 2024

Are you feeling the stress as we head into the end of an already tough year? You can cut the pressure with a knife. For millions of Americans, stress levels are off the charts. And if there’s any good news in the data, it’s that many still turn to the radio for relief and escape. But who’s tending to the pros on the air, tasked with making us laugh, informing us, entertaining us, or simply helping us get away from our problems during their commutes? That’s the question in today’s JacoBLOG as we approach Peak Stress.

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And Now For Something Completely Different…Welcome to CES 2025

September 23, 2024

In little more than 100 days from now, we will have welcomed in a new year – and we will be jetting off to Las Vegas to experience CES 2025. The Consumer Electronic Show (as this amazing event is often known as) is the table-setter for the year in tech and media ahead. COVID aside, Paul and I have made the trip every year since 2009. This year, we hope you’ll be joining us. Why do we go each year? As broadcaster extraordinaire Jerry Lee once explained to me, we “don’t want to miss the future.”

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Push Button, Make Podcast

September 20, 2024

The leaps and bounds that AI platforms have made in the last year is breathtaking. Generative text and generative voice are crossing the “uncanny valley” and close to becoming indistinguishable from non-AI-assisted work. Take for instance a new tool from Google Labs, Notebook LM. This tool, tagged as a virtual research assistant, is designed to help students…

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2 Things NPR News Stations Should Do Before The Election

September 20, 2024

In just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.

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