Our Latest Industry Blogs

Can Your Brand Pass The Spell Test?

September 19, 2024

As our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.

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The Value Of Staying In Your Lane

September 18, 2024

Everybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.

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Extending Your Radio Brand

September 17, 2024

Launching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.

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In Praise Of Great Storytellers

September 16, 2024

Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?

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An Audio Eternity

September 13, 2024

On Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the Star Wars franchise. But Jones’ voice as Darth Vader will live on. Several years ago, the EGOT winner made an agreement with Skywalker Studios to recreate his baritone for future Star Wars…

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The Fix Is In (But Are We Fixing The Right Things?)

September 13, 2024

For publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re sellling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.

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The Power Of The Audio Signature (And Brand Partnerships)

September 12, 2024

Visuals may be striking and even memorable, but the awesome power of audio is an advantage that radio has over other media. Some of the smartest companies – think, Intel, Netflix and T-Mobile – use audio signatures to get into our heads – a tool that radio can strategically use to solidify its best brands. And a #TBT bonus: how radio can better use local businesss and community partnerships at this criticial point in time.

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Play The Hits…Again And Again

September 11, 2024

A fascinating phenomenon has gained in popularity over the last two decades: music rediscovery. These are songs that somehow are resurrected, appearinig years later on the charts. Can you name the most rediscovered song of all time?

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Hey Siri, Make It Seamless

September 10, 2024

Another year, and it’s another Apple event announcing shiny, brand new products. And yesterday was no exception. In case you missed it, Apple rolled out its long awaited AI-integrated iPhone. This 16th version of one of the most brilliant tech achievements of all time – the iPhone – has much significance to our personal and our radio lives. And to help us understand what it all means, jacapps’ Bob Kernen breaks it all down for us – seamlessly.

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It’s A Brand New Day(part)

September 9, 2024

We continue to live with the reverberations of COVID. No, none of us practices social distancing anymore and fewer of us still wear masks. But the lasting effects of the pandemic are especially being felt in the workforce in the form of WFH and flexible hours. In radio, these issues are of prime importance because routine listenership is part of what makes stations and shows “habit-forming.” New research on commuting patterns and the most important days for car trips might just rock your world. That’s our blog topic today, an important one to start off the new workweek (at least for some of us).

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