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from Jacobs Media
We’re witnessing a major shift in users’ knowledge and understanding of AI. Results from the Jacobs Media Techsurvey 2024 earlier this year showed that only 43%…
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We’re living in an era where it’s become fashionable to “double-down” on whatever wrong-headed strategy we’ve chosen for our radio stations or our companies. The very act of fessing up and admitting we screwed up is a rarity. Back in 2022 when this post first published, we were witnessing one of those rare moments when responsible executives were actually steping up to the mic and taking the heat. Of course that didn’t last, but it was the thrust of this post. And I’m coming clean. Here are three things I clearly got wrong. Hit READ MORE for the reveal.
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On the eve of Morning Show Boot Camp 36 in San Diego, I’m putting the finishing touches on my presentation of our AQ6 research study. Made up completely of commercial radio talent, more than 500 DJs, hosts, and personalities weighed in this year on a wide variety of topics. Of them all, it’s their opinions about where AI is headed that stand out as most telling and insightful. Today’s blog begins to paint that all-important picture of a radio industry in flux, looking for answers about AI.
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COVID was a major fork in the road for myriad businesses. But you may be surprised to learn that hip, venerable, and bold Nike is one of those brands that has profoundly suffered since the pandemic. How Nike is staging out its comeback is a great primer for all of us in radio trying to nurture, grow, and sustain our best station brands. Some teach “Learn from the best,” but I subscribe to the theory you can learn from the biggest screwups if you’re paying attention. So, slip on those Air Jordans and click on “READ MORE.”
Read MoreHelping Classic Rock stations fight back against that dreaded “demographic cliff” has become one of my missions. After all, how do you keep 60 year-old music that is at least two decades or more older than the target audience sounding fresh and vital? Now, imagine what Classical-formatted stations are up against, specializing in music that’s often FOUR CENTURIES old? But innovative organizations – in and out of radio – are finding ways. And their creative, resilient solutions are something every radio station, regardless of format, should be aware of. Maestro, just click “read more.”
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant – and visible – in the next generation of cars and trucks.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant – and visible – in the next generation of cars and trucks.
Read More
What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read More
The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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