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from Jacobs Media
As the political season hits high gear this fall, pundits are looking for the key word(s) that sum up the vibe of the country. More and more, it is looking like “joy” fits the bill, and today’s post not only discusses its impact but illustrates how any radio station can lean into it. Just click on READ MORE to feel the joy.
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As the media world becomes increasingly more crowded, a legacy medium – like radio – might have to re-establish its core mission. Guest blogger, Edison Research’s Larry Rosin, has new data to shaare to help us better determine “What was radio ‘made for?'” It’s a good read.
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One of the many things Americans fear about AI is the threat it could have in politics. In this year’s Jacobs Media Techsurvey of 30,000+…
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Radio’s legacy for being the “king of the car” has been shaken in recent years as dashboard infotainment systems now include pretty much everything. And content choices for drivers have also proflierated. For radio broadcasters, it is another tough test. And it sets up today’s #TBT post from five years ago that framed the competition for the car we are feeling today. It’s a blast from the past but also a look at the future of the car dashboard – and radio.
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A key quality that sets Morning Show Boot Camp apart is its “pay it forward” mindset. For years now, established personalities have helped those working their way up. In good times and in tough ones, it is this aspect of Boot Camp that’s most impressive and makes talent want to come back. Here’s a look at some of this year’s attendees.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read More
The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
Read More
Are you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
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