How and where do consumers discover new music today and does radio still play a role in that process? Today’s #TBT post is a journey back to 2021, not so long ago in real time, but for radio and records, it may seem like a much longer trip back into the past. Even then, radio’s role in the discovery process was greatly diminished. But that post asked some “what if?” questions that might still hold up today. You often need to understand your history in order to make sense of the present while you try to plan for an uncertain future. So what’s the best new song YOU’VE heard lately? And where did you first hear it?

As the radio business in the U.S. is roiled by competition and changing times, the industry’s core assets – its air talent – continue to feel the pressure. Every year, Jacobs Media in collaboration with Morning Show Boot Camp conduct the AQ survey, a look inside the hearts and minds of radio’s VIPs – its talent. Here’s the story this year and where we’ll need your help.

There’s no shortage of angry, frustrated people in the world – especially on social media. And when you or your station is attacked, the easy response is the swift response. But when the attacker is the CEO of one of the world’s most successful companies, it may require a different response that’s usually more effective, especially when the bully in question is none other than Elon Musk. How do you and/or your station respond when the going gets tough and those trolls come out of the woodwork?

We are all hoping for a strong second half for local radio this year. Of course, hope is not a strategy. But innovation is. And today’s blog focuses on what one broadcast company known for its small market portfolio has been strategically doing to create a major impact in the market they serve. Could your company, cluster, or station pull off a similar feat? Let’s find out.

Welcome to “Halftime 2024.” This 4th of July holiday marks the mid-point of the year. As this holiday full of barbeques and fireworks is upon us, I’ve got four fundamental questions to answer for our radio stations, our companies, and ourselves. Enjoy your time off and today’s post.