





from Jacobs Media
As our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce a brand name – especially a new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aisle to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
Read MoreLaunching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great stories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person telling the story: do you trust them, are they the genuine article, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
Read MoreFor a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.
Read MoreLife is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?
Read Moreour blog
For a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.
Read MoreLife is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?
Read MoreInternet memes come and go, usually at a rapid pace. So, in today’s JacoBLOG, you might want to pay attention today because next week, it will be something else. AI Action Figures may be just the thing for radio personalities looking to warm things up and bring a sense of fun and whimsy to their shows and the stations they work for. Inspired by a story Chris Brunt dug up, today’s blog post takes a break from our “radio drama.” Hope you enjoy.
Read More