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from Jacobs Media
As we move into the last half of the year, radio broadcasters are trying to answer fundamental questions about the state of the industry. A major part of this calculus is determining the role of the personality moving forward. Our new AQ6 indicates there are key lessons here for owners/operators – IF they take the time and make the effort to learn them. Today’s blog post tells that story.
Read MoreAnother long Labor Day Weekend is upon us. It’s the perfect time to acknowledge and thank the lifeblood of the radio business, the creative, dedicated, and passionate people behind the mic.
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Let’s take a pause from our normal format. Below are ten really creative videos that posted recently across Reddit, X, and other platforms. All were created using one…
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Headed into an election, why do so many Americans seem overwhelmed by the news cycle, often seeking an escape from the headlines? If you think that’s a pertinent question, consider today’s blog post is actually two years old, and was written as America was heading into its 2022 mid-term election. But not that much has changed. Or has it? In our #TBT post today, some food for thought about news coverage at a pivotal point in our journalistic history.
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Technology is exciting, but at times frustrating because of the challenge involved with figuring out the best applications. There’s an art to it, and our blog has the goal of helping you navigate the digital tall grass. Hopefully, today’s post is a good example.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read More
The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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Are you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
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