





from Jacobs Media
We continue to live with the reverberations of COVID. No, none of us practices social distancing anymore and fewer of us still wear masks. But the lasting effects of the pandemic are especially being felt in the workforce in the form of WFH and flexible hours. In radio, these issues are of prime importance because routine listenership is part of what makes stations and shows “habit-forming.” New research on commuting patterns and the most important days for car trips might just rock your world. That’s our blog topic today, an important one to start off the new workweek (at least for some of us).
Read MorePodcasters of all shapes and sizes are grappling with hosting challenges that will sound all too familiar to radio programmers and hosts. In today’s post, it’s a statement of the obvious from podcasters striving for talent chemistry. Prepare those eye rolls.
Read MoreWelcome to the new season! We can look forward to great football, a new school-year, new TV shows, and — this year — big AI…
Read MoreWomen have made major strides in radio over the past decade. Just look who’s sitting in the corner offices at some of radio’s biggest companies. But when it comes to the PD chair, not so much. Today’s #TBT blog post is all about mentoring women seeking programming positions, and how some of radio’s key players can work together to make it happen. After all, we need the best, smartest, and hardest-working PD we can get. Of course, more progress could certainly be made, and this post makes that case.
Read MoreOne of the world’s premier media brands, ESPN, is going through a major transformation. And the analogies to radio are spot-on. I’ve listed eight different initiatives ESPN is undertaking that all have applications to the radio business. And in case you’re wondering, it’s not about money, it’s about mindset.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
Read MoreAre you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
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