





from Jacobs Media
How’s your station’s “FOMO factor?” Do your P1s even know what you’re doing and is your station making use of the entire marketing arsenal available to any brand, regardless of market size, RIFs, and budget? Getting a consumer’s attention and delivering a marketing message has never been more challenging. Today’s blog post will give you plenty of food for thought.
Read MoreDuring the past decade, we have learned that social networks can “age out” just like radio formats or music. Today’s #TBT post revealed how “new research” revealed that Facebook usage among teens had hit at an all-time low. But Mark Zuckerberg lost no sleep because he owned the ultimate social media “cluster.” Today’s blog post looks at cluster strategy from a whole new angle.
Read MoreA tough topic in today’s blog post, but one that is the talk of the radio biz: job security and the industry’s changing economic realities. It’s a sensitive topic and one that is all around us. The trend is now raging throughout the TV business, and clearly impacting radio.
Read MoreRadio has never been known as a stable career, but these days, job security is an oxymoron. And it’s just radio. Employees across the spectrum are less likely to work for the same companies before moving on to the next opportunity. What does all this mean to the overall forecast for radio as in industry? Fewer say they’ll spend the rest of their careers in radio, another factor that makes the business even shakier.
Read MoreIn a tough 2024, radio has quietly made something of a comeback this month – its version of an “October Surprise.” And when you total up some of the amazing things that have happened on the radio airwaves this month, it’s a great reminder about how impactful the medium can still be.
Read MoreFor a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.
Read MoreLife is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?
Read Moreour blog
For a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.
Read MoreLife is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?
Read MoreInternet memes come and go, usually at a rapid pace. So, in today’s JacoBLOG, you might want to pay attention today because next week, it will be something else. AI Action Figures may be just the thing for radio personalities looking to warm things up and bring a sense of fun and whimsy to their shows and the stations they work for. Inspired by a story Chris Brunt dug up, today’s blog post takes a break from our “radio drama.” Hope you enjoy.
Read More