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from Jacobs Media
When I think about radio broadcasters keeping pace with new technology, I always see it through the programming lens.
What type of content should we be creating in order to stay competitive? And what distribution outlets should we be focusing on? But of course, there’s the all-important sales side. And it’s another area where radio companies haven’t always kept up. That’s the view of our digital revenue strategist and AI guy, Chris Brunt. And for today’s post, he’s got the keyboard and a post that should give radio’s revenue generators something to think about.
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It’s easy to get caught up in the crazy daily headlines of AI and miss many of the positive things that generative AI is starting to enable. Sure, there’s…
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Today’s #TBT blog post goes back nine years to May 2015. But it might feel even longer ago than that to you. Its central characters…
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In our doom-scrolling world, it’s not difficult to run across headlines warning about the impending death of SOMETHING. And that happened when one of the most outspoken rockers came out with one of those earth-shattering predictions about the demise of a beloved music genre that’s enjoyed unprecedented success the last few decades. But rather than panic, let’s take a deep breath, collect ourselves, and click “READ MORE” below. Because everything is gonna be alright.
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In what proved to be a fateful decision, a well-known corporate entity instituted personnel budget cuts that proved to be a catalyst for motivating their loyal customer base to revolt. Ultimately, the company reversed course and welcomed some of the pink-slipped workers back into the fold. But the incident raises the question of how these judgment calls are made. And BTW, did I mention those cut by the company in question were bots? Click on “READ MORE” below to get the jaw-dropping story.
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Have we become a society of quitters? When it comes to media and entertainment subscriptions, that’s been the case here in America. We change streaming services like we change our socks. And now a new judicial ruling in New York will make it even harder for providers – especially SiriusXM to jack us around. Are there implications here for broadcast radio? Of course.
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The “true crime” genre shows no signs of slowing down. Always a mainstay of movies and television, “true crime” podcasts are now the third most popular genre according to new research. And there is somewhere in the neighborhood of 23,000 “true crime” podcasts, but it’s a mystery as to why the genre is virtually invisible on the broadcast radio airwaves. For a clue or two about how radio could seize this content opportunity, just click READ MORE below.
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Have we become a society of quitters? When it comes to media and entertainment subscriptions, that’s been the case here in America. We change streaming services like we change our socks. And now a new judicial ruling in New York will make it even harder for providers – especially SiriusXM to jack us around. Are there implications here for broadcast radio? Of course.
Read More
The “true crime” genre shows no signs of slowing down. Always a mainstay of movies and television, “true crime” podcasts are now the third most popular genre according to new research. And there is somewhere in the neighborhood of 23,000 “true crime” podcasts, but it’s a mystery as to why the genre is virtually invisible on the broadcast radio airwaves. For a clue or two about how radio could seize this content opportunity, just click READ MORE below.
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Radio and televison have always been the source of an ongoing talent merry-go-round. Never known as stable industry, many on-the-air broadcasters have moved around throughout their careers – in many cases, a lot. But in the past year, job changes, terminations, resignations, belt tightening have plagued the industry, causing instability and less reliability. Today’s post looks at a number of these changes in ’24, and what they might mean to the year ahead.
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