from Jacobs Media
Dateline: The NAB in Las Vegas
The scene: The bar in both the Encore and Wynn (you can’t tell ’em apart) is teaming with radio’s C-suite executives, hangers-on, job seekers, and a lot of tourists wondering what the fuss is all about.
The big topic: AI, what else?
When it comes to radio, there’s often a fine line between a fan…and a fanatic. But what about “stans?” Who are these hardcore fans, and how can radio stations harness their passion and enthusiasm? For inspiration on a Monday, let’s turn to one of the most accomplished rappers since the genre began. If anyone understands the “stan” mindset, Eminem sure does.
Read MoreWe always hear “Radio needs to do a better job tellling its story.” But where would the creative come from and how could broadcasters pay for it – especially in this economy? OK, here’s some back of the napkin math for you.
Read MoreLots of Innovations, New Tools, and Counter-Hype What’s News: After a late-March lull, press releases and news stories for AI innovations have been fast and…
Read MoreRadio programmers are always seeking to make a true emotional connection with their audience. It’s about creating “the feels” for your listeners. But how do you accurately identify precisely what that is, and how to reflect it back to your listeners? We take on that lofty challenge in today’s #TBT blog post. You may need a little Kleenex.
Read MoreAnytime I see a legacy media brand stage a comeback, I don’t just get celebratory. Or nostalgic. Instead, I dig in to try to figure out how they did it. Once such triumph recently occurred for a magazine that was first launched in 1857 – before the Civil War. The fact it’s enjoying great success in 2024, a trying time for all media – makes it worthy of our time.
Read MoreThe relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!
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Anytime I see a legacy media brand stage a comeback, I don’t just get celebratory. Or nostalgic. Instead, I dig in to try to figure out how they did it. Once such triumph recently occurred for a magazine that was first launched in 1857 – before the Civil War. The fact it’s enjoying great success in 2024, a trying time for all media – makes it worthy of our time.
Read MoreThe relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!
Read MoreWatching and listening to Tom Brady try to get comfortable and learn an all new craft in the play-by-play booth is a reminder of how challenging a broadcasting career can be – even to a G.O.A.T. on the gridiron. It simply takes time to hone a new craft. As author Malcolm Gladwell prescribes, “10,000 hours of practice.” Well, look at the time!
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