





from Jacobs Media
The relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!
Read MoreWatching and listening to Tom Brady try to get comfortable and learn an all new craft in the play-by-play booth is a reminder of how challenging a broadcasting career can be – even to a G.O.A.T. on the gridiron. It simply takes time to hone a new craft. As author Malcolm Gladwell prescribes, “10,000 hours of practice.” Well, look at the time!
Read MoreWhere is the radio business headed? What are the KPIs – key performance indicators – that are reliable and for that matter, may be revealing. In today’s blog post, I pull out some of the data I rely on that helps me better understand where the proverbial puck is headed. What do YOU use?
Read MoreWhy would we be surprised to learn that one of the hot new applications of AI is the ability to create podcasts from basic input: books, research studies, movies – whatever? And that raises the question about whether we humans really want to listen to two bots discussing “War and Peace” or whether the human experience will win out in the end. That’s heady stuff for a Monday morning, but the examples I’ve included are worth the price of admission. Just click “READ MORE.”
Read MoreThe big thing in music since the pandemic has been artists selling their incredible catalogs of hits to the highest bidder. Many of their songs will end up being licensed to film makers, TV producers, and game creators. From Dylan to Queen, it seems like everyone’s stash is for sale. The latest? Pink Floyd just sold their entire kit and kaboodle to Sony Music for $400 million. In today’s blog post, we lend our expertise to ensure Sony gets plenty of ROI from this mega-transaction.
Read MoreThe battle for dashboard primacy just got more heated. That new Quu report has a key takeaway – the “last touch/first touch challenge” in cars should generate strategic conversations in every radio company, big and small. Today’s blog post breaks it all down, and leaves you with some important action items. I hope you’ll take some time today or over the weekend to read it over and give it a think.
Read MoreYou know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
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The battle for dashboard primacy just got more heated. That new Quu report has a key takeaway – the “last touch/first touch challenge” in cars should generate strategic conversations in every radio company, big and small. Today’s blog post breaks it all down, and leaves you with some important action items. I hope you’ll take some time today or over the weekend to read it over and give it a think.
Read MoreYou know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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