Playing the ratings and revenue game has become precarious for radio in 2024 – whether you work for commercial or public radio stations. In an environment where ad dollars are increasingly hard to come by and the competition seems to be expanding exponentiallly, radio organizations need innovative solutions to traditional challenges. The answer may be puzzling in more ways than one. But, of course, that’s the game we’re playing. (Click “read more” to escape from my lame puns.)

Yesterday’s industry presentation of Techsurvey 2024 seemed to be the right data at the right time. But to get a sense from YOU about what stood out, I asked webinar attendees to tell me their “one thing” takeaway from the study. The response was excellent, as you’ll read in today’s post.

The last several issues of this AI newsletter have covered a lot of ground from AI workflow to new AI technology to audience perceptions of AI. …

On Thursday, I have the pleasure of presenting the top-line findings of Techsurvey 2024 to the radio industry. This year, 31,800+ core listeners weighed in on media, technology, AI, and of course, their perceptions of AM/FM radio. This is our 20th survey, and perhaps one of the most revealing and actionable. In today’s post, I broke down three current media stories in the news, and integrated corresponding TS 24 data to help bring them into focus for broadcasters. At this precarious time for radio, we need numbers and findings we can rely on. Let’s try to figure it out together.

As the credits being to roll here in Las Vegas, brother Paul Jacobs – the glass-half-full-one – grabs the keyboard to find not only a bright side, but a strategy for the months ahead in what has already proved to be a challenging year. Time to turn those frowns upside-down with an inspirational guest post.