from Jacobs Media
Technology is exciting, but at times frustrating because of the challenge involved with figuring out the best applications. There’s an art to it, and our blog has the goal of helping you navigate the digital tall grass. Hopefully, today’s post is a good example.
Read MoreThe changing role of radio air personalities is a topic that generates no shortage of opinions. While talent is wearing more hats than ever, one job duty that no ones seems to mind is raising money for worthy community causes. Today’s post highlights four radio shows going above and beyond supporting their communities, while connecting their stations with local kids, their parents, their hometown hospitals, and a host of local businesses and sponsors. You’ll read why it’s a win-win-win proposition.
Read MoreThis has been one crazy American summer in the world of politics. As we careen into the Labor Day Weekend, the president has pulled out of the race, the former president survived an assassination attempt, and the word “weird” has become the leader in most word searches. Amidst this backdrop, both the RNC and DNC conventions are now in the rear-view mirror. Smart and savvy radio programmers and marketers may have noticed how many of the techniques we saw in Milwaukee and Chicago apply to the day-to-day marketing and positioning of radio. To help you out, I made a list.
Read MoreResearch is coming out fast and furious about workers in media-related industries actively integrating AI into their regular work routines. A University of Chicago study published recently surveyed 100,000…
Read MoreNo one said digital transformation would be easy or fun. And certainly not funny. But you have to retain your sense of humor, especially during trying times. And while this post starts out as serious as a heart attack, before you know it, you’ll be laughing with tears. Or maybe just tears. Hopefully, today’s TGIF post will distract from your current doldrums and stresses as you help guide your company through the tall grass of technological change. So, get out your machetes and click on READ MORE.
Read MoreFor long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
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For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreRecently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seeminigly ordinary media stories that are just….unbelievable….but true. Check these out.
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