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from Jacobs Media
If you’re a baseball fan, October is the best month of the year. But getting there – that is, making the playoffs – is the hard part. Today in a guest blog post, Paul Jacobs takes us on an improbable journey of success that very much relates to what radio people are often dealing with. It comes down to this: the organization deciding on what kind of team they want to be.
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Mascots have been connected with brands for more than a century. And these days, they’re bigger and more ubiquitous then ever. In radio, mascots have long been part of the medium’s history, but in a world turbocharged by video, social media, and even street presence, these cute, furry, clever brand symbols can positively differentiate and grab attention for radio stations that want to stand out.
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We often learn best by observing. And while “best practices” are always helpful, we can also pick up valuable lessons by learning what NOT to do. Today’s post breaks down the trials, tribulations, and debacles of a well-known fast quality restaurant chain that had made many familiar mistakes – the same things we see many radio companies do.
Read MoreIt may be tempting to talk politics on your radio show, but today’s blog provides some evidence for why playing it straight might be the better way to go. Just ask Netflix CEO Reed Hastings, Taylor Swift, and the nation’s feline population.
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Women in the workforce has been a common topic over the last decade or so. In radio, however, the conversation has been more sporadic. Our new AQ6 study features new data about how women in the air studio are getting along. And now, a new McKinsey report – “Women in the Workplace” – sheds light on the overall outlook for women on the job. In radio, our numbers indicate we’ve got a long way to go. To get a sense for what’s in front of us as an industry, just click “READ MORE.”
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If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
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Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
Read Moreour blog
If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read More
Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
Read More
One of the Super Bowl ads that had its work cut out for it was the ChatGPT commercial. It was designed to demystify AI and make this new technology the logical next phase in the time-honored history of technological progress. Whether you saw it or not, today’s post discusses the challenge of making new tech feel comfortable for consumers rather than making them fearful and angst-ridden. Was it effective and could it be the foundation for AI acceptability OR like so many other Super Bowl ads, was it too obtuse and conceptual? You be the judge.
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