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from Jacobs Media
The relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!
Read MoreWatching and listening to Tom Brady try to get comfortable and learn an all new craft in the play-by-play booth is a reminder of how challenging a broadcasting career can be – even to a G.O.A.T. on the gridiron. It simply takes time to hone a new craft. As author Malcolm Gladwell prescribes, “10,000 hours of practice.” Well, look at the time!
Read MoreWhere is the radio business headed? What are the KPIs – key performance indicators – that are reliable and for that matter, may be revealing. In today’s blog post, I pull out some of the data I rely on that helps me better understand where the proverbial puck is headed. What do YOU use?
Read MoreWhy would we be surprised to learn that one of the hot new applications of AI is the ability to create podcasts from basic input: books, research studies, movies – whatever? And that raises the question about whether we humans really want to listen to two bots discussing “War and Peace” or whether the human experience will win out in the end. That’s heady stuff for a Monday morning, but the examples I’ve included are worth the price of admission. Just click “READ MORE.”
Read MoreThe big thing in music since the pandemic has been artists selling their incredible catalogs of hits to the highest bidder. Many of their songs will end up being licensed to film makers, TV producers, and game creators. From Dylan to Queen, it seems like everyone’s stash is for sale. The latest? Pink Floyd just sold their entire kit and kaboodle to Sony Music for $400 million. In today’s blog post, we lend our expertise to ensure Sony gets plenty of ROI from this mega-transaction.
Read MoreIf we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read MoreBack in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
Read Moreour blog
If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read MoreBack in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
Read MoreOne of the Super Bowl ads that had its work cut out for it was the ChatGPT commercial. It was designed to demystify AI and make this new technology the logical next phase in the time-honored history of technological progress. Whether you saw it or not, today’s post discusses the challenge of making new tech feel comfortable for consumers rather than making them fearful and angst-ridden. Was it effective and could it be the foundation for AI acceptability OR like so many other Super Bowl ads, was it too obtuse and conceptual? You be the judge.
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