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from Jacobs Media
Our “Best of JacoBLOG” continues during this holiday week. Today’s throwback post is part 2 of “Is Public Radio A Victim Of Its Own Org Chart?” a two-parter that stirred up much conversation when it first published last July. It questions public radio’s “the way we’ve always done it” mindset, taking a deep dive into “brilliant at the basics” programming and on-air marketing. Rethinking these “givens” could help turn around what may be remembered as the most challenging year in public radio’s long and prooud history.
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Welcome to the “Best of JacoBLOG” as we sprint – or perhaps better put – stagger to the end of yet another challenging year. Today’s throwback post from 2024 ran last January, looking ahead to the new year. While it wasn’t designed to be predictive of 2024, it turned out to discuss some of the key issues many of us have faced these past 12 months. I hope you find it helpful, and maybe even fodder for how we’ll need to prepare ourselves for the year ahead.
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What a year! In 2024, rapid advancements in AI reshaped content creation, audience engagement, and operational efficiency, presenting both opportunities and challenges for broadcasters. Major AI…
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The only things worse than bad ratings is when your audience falls over that dreaded “demographic cliff.” The last thing a radio brand needs is a listener base that has “aged out.” Meanwhile over on television, some of the biggest new hits on broadcast TV and streaming video platforms stars gray-haired AARP members. What gives?
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On-demand audio and video are advertiser darlings, while traditional media struggle to maintain their marketing relevance. Today’s #TBT from five years ago was about Netflix’s latest success, “The Irishman,” a Martin Scorsese gangster film being acclaimed as a “hit” – based on download data. It turns out the vast majority of those who started watching “The Irishman” never finished it. Today’s throwback blog post takes a look at the dichotomy between on-demand and traditional media as marketing vehicles and critical successes as we enter into what promises to be a challenging new year.
Read MoreIf every day feels like another chapter in “Ripley’s Believe It Or Not!,” have I got a blog post for you: four media and tech stories that may seem just a tad unbelievable. Except they’re true.
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For all the research that’s conducted every year, we never know what will become successful in the worlds of pop culture and entertainment. That’s especially true in both the music and radio industries. Today’s #TBT post features two such stories which prove that as smart and experienced as you may be, you just never know. Or as a friend of mine in the business likes to say, “Nobody knows anything.” He’s right.
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If every day feels like another chapter in “Ripley’s Believe It Or Not!,” have I got a blog post for you: four media and tech stories that may seem just a tad unbelievable. Except they’re true.
Read More
For all the research that’s conducted every year, we never know what will become successful in the worlds of pop culture and entertainment. That’s especially true in both the music and radio industries. Today’s #TBT post features two such stories which prove that as smart and experienced as you may be, you just never know. Or as a friend of mine in the business likes to say, “Nobody knows anything.” He’s right.
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Both the Infinite Dial and Techsurvey 2025 reports reveal strong numbers for podcasting. In fact, each study reveals that podcasts have entered the mainstream. Smart podcasting studios like Wondery are seizing the moment, and proactively marketing their companies to audiences, advertisers, and podcast creators. It turns out that many of the attributes that make podcasts popular are the very same characteristics common to great radio shows and stations. But there are some key differences, too, that are determining factors.
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