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from Jacobs Media
I had my first encounter with AI in healthcare this week. During a checkup, my physician entered the examination room with his trusty laptop (typical)…
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Don’t say I didn’t warn you. You’re likely not going to want to read today’s post. It’s about the 5-year anniversary of COVID, an event we’d just as soon forget. But I’m hoping you’ll open it up and join me in thinking about how radio has been permanently impacted by a tragedy no one anticipated or was prepared for. The pandemic forever changed radio, and in order to move forward, we’ve got to process the past. It’s about perceptions, trust, and giving the audience more credit and power than we usually do.
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Last fall, every news outlet was on fire with the alleged bad behavior of P Diddy. But the idea of trying to separate the man from his music is not a new dilemma for audiences – or for radio programmers. It’s been happening for more than a century. Today’s post asks some difficult questions of the radio managers tasked with making these tough calls.
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Podcasting continues its growth curve, thanks to expanding audiences and the move to visual podcasts. For years, it was all about audio on this platform, but the growing trend is the increasing dominance of video podcasts – especially on YouTube. And now another massive player in television may be ready to throw its hat in the video podcasting ring. So what can radio learn from this burgeoning trend?
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The impressive YouTube empire now celebrates its 20th anniversary. It’s a platform with a fascinating growth curve. And as many radio broadcasters have learned, there’s revenue to be earned. Let me walk you through it.
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More media brands across the spectrum are investing and engaging in what I call “the local opportunity.” But in radio, there’s a greater likelihood we’re still debating the value of “being local” or trying to figure out what it looks like. Given that radio was originally a grassroots local medium, isn’t it more than a little ironic? Today’s blog post gives you a look at where local is headed across the radio spectrum. Where does it fit in for your brand?
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Since the Stone Age, concerned parents have tried mightily to protect their children from danger, whether it’s dinosaurs and saber-toothed tigers or social media and smartphones. Now, new research studies strongly suggest new protocols to keep kids safe from external threats. Could radio be part of the solution?
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More media brands across the spectrum are investing and engaging in what I call “the local opportunity.” But in radio, there’s a greater likelihood we’re still debating the value of “being local” or trying to figure out what it looks like. Given that radio was originally a grassroots local medium, isn’t it more than a little ironic? Today’s blog post gives you a look at where local is headed across the radio spectrum. Where does it fit in for your brand?
Read More
Since the Stone Age, concerned parents have tried mightily to protect their children from danger, whether it’s dinosaurs and saber-toothed tigers or social media and smartphones. Now, new research studies strongly suggest new protocols to keep kids safe from external threats. Could radio be part of the solution?
Read More
During this economically unstable period in time, many companies are struggling to figure out what’s most important. One variable that often is ignored is employee burnout. And much of it is caused by previous workforce purges. A new story addresses how one of the most successful companies in the world is addressing the problem. And in support, a new research study suggests burnout is costing companies more than they’re saving by instituting those RIFs in the first place. Check it out.
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