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from Jacobs Media
We are all hoping for a strong second half for local radio this year. Of course, hope is not a strategy. But innovation is. And today’s blog focuses on what one broadcast company known for its small market portfolio has been strategically doing to create a major impact in the market they serve. Could your company, cluster, or station pull off a similar feat? Let’s find out.
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Welcome to “Halftime 2024.” This 4th of July holiday marks the mid-point of the year. As this holiday full of barbeques and fireworks is upon us, I’ve got four fundamental questions to answer for our radio stations, our companies, and ourselves. Enjoy your time off and today’s post.
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The deluge of new media and technology compels us to think differently, whether you’re an FM radio station in Minot or you’re Microsoft. Last month, the CEO of the latter challenged the industry and his own company to be more relevant or face the inevitable thinning of the media and technology herd. In today’s post, I’ve taken that charge seriously, providing three good examples of how to pivot a career and make it work. Will it be inspiration to you at this time in your career cycle? You tell me.
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Radio’s issue with AI – or vice-versa – get more interesting with each passing week. The newest episode comes from television where a certain high-profile network sports personality has given his permission to use his voice for a high-profile marketing campaign around the upcoming Summer Olympics in Paris. There are major implications with using the AI voice of a superstar talent for promotional purposes, something radio broadcasters will eventually have to deal with, probably sooner rather than later.
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The COVID ordeal is one we’d all just aa soon forget. But the pandemic resurrected QR codes, a safe, clean way to access restaurant menus. And from there, the technology was reborn. Today’s blog post shares the newest research results for QR codes – who’s using them and what they use them for. For radio, they might prove to be a free promotional tool during an economic time when marketing budgets are at a premium or they no longer exist.
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Anytime I see a legacy media brand stage a comeback, I don’t just get celebratory. Or nostalgic. Instead, I dig in to try to figure out how they did it. Once such triumph recently occurred for a magazine that was first launched in 1857 – before the Civil War. The fact it’s enjoying great success in 2024, a trying time for all media – makes it worthy of our time.
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The relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!
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Anytime I see a legacy media brand stage a comeback, I don’t just get celebratory. Or nostalgic. Instead, I dig in to try to figure out how they did it. Once such triumph recently occurred for a magazine that was first launched in 1857 – before the Civil War. The fact it’s enjoying great success in 2024, a trying time for all media – makes it worthy of our time.
Read More
The relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!
Read More
Watching and listening to Tom Brady try to get comfortable and learn an all new craft in the play-by-play booth is a reminder of how challenging a broadcasting career can be – even to a G.O.A.T. on the gridiron. It simply takes time to hone a new craft. As author Malcolm Gladwell prescribes, “10,000 hours of practice.” Well, look at the time!
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