from Jacobs Media
A big change may be coming to how Nielsen’s PPM system will measure radio listening, impacting the entire industry. Today’s blog post breaks it down – the winners, the losers, and what this may mean moving forward. Buckle up, because this one’s a true game-changer.
Read MoreIn the U.S., public radio content – both broadcast and podcast – is stellar. But making money in this environment is a challenge. Today’s post looks at why 2020 revenue models – for both commercial and public radio – need scrutiny and creativity. As we’ve learned, it takes just as much innovation to generate revenue as it does to make great content.
Read MoreChange is hard. But so is staying the same and hoping for the best. During my travels, Paul and I are often asked, “Are we going to be OK?” In today’s post, I’m going to answer that question.
Read MoreAre you feeling the stress as we head into the end of an already tough year? You can cut the pressure with a knife. For millions of Americans, stress levels are off the charts. And if there’s any good news in the data, it’s that many still turn to the radio for relief and escape. But who’s tending to the pros on the air, tasked with making us laugh, informing us, entertaining us, or simply helping us get away from our problems during their commutes? That’s the question in today’s JacoBLOG as we approach Peak Stress.
Read MoreIn little more than 100 days from now, we will have welcomed in a new year – and we will be jetting off to Las Vegas to experience CES 2025. The Consumer Electronic Show (as this amazing event is often known as) is the table-setter for the year in tech and media ahead. COVID aside, Paul and I have made the trip every year since 2009. This year, we hope you’ll be joining us. Why do we go each year? As broadcaster extraordinaire Jerry Lee once explained to me, we “don’t want to miss the future.”
Read MoreFor long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
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For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreRecently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seeminigly ordinary media stories that are just….unbelievable….but true. Check these out.
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