from Jacobs Media
Mascots have been connected with brands for more than a century. And these days, they’re bigger and more ubiquitous then ever. In radio, mascots have long been part of the medium’s history, but in a world turbocharged by video, social media, and even street presence, these cute, furry, clever brand symbols can positively differentiate and grab attention for radio stations that want to stand out.
Read MoreWe often learn best by observing. And while “best practices” are always helpful, we can also pick up valuable lessons by learning what NOT to do. Today’s post breaks down the trials, tribulations, and debacles of a well-known fast quality restaurant chain that had made many familiar mistakes – the same things we see many radio companies do.
Read MoreIt may be tempting to talk politics on your radio show, but today’s blog provides some evidence for why playing it straight might be the better way to go. Just ask Netflix CEO Reed Hastings, Taylor Swift, and the nation’s feline population.
Read MoreWomen in the workforce has been a common topic over the last decade or so. In radio, however, the conversation has been more sporadic. Our new AQ6 study features new data about how women in the air studio are getting along. And now, a new McKinsey report – “Women in the Workplace” – sheds light on the overall outlook for women on the job. In radio, our numbers indicate we’ve got a long way to go. To get a sense for what’s in front of us as an industry, just click “READ MORE.”
Read MoreThis week was Meta’s Connect 202, where the owner of Facebook, Instagram, Messenger, WhatsApp, and Threads hosted a show-and-tell with the tech press. What makes Meta…
Read MoreFor long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
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For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreRecently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seeminigly ordinary media stories that are just….unbelievable….but true. Check these out.
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