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from Jacobs Media
AI may be taking over the world, but some brands are pushing back. And they’re trying to make the human touch a defining difference of how they do business. Is there a “there there” for radio?
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Life is all about choices and risk. So, is radio. And our #TBT blog post is all about those characteristics in the person of Dr. Ruth Westheimer. This radio pioneer passed away last week, and today’s post was a tribute we wrote about her back in 2015 for our “Radio’s Most Innovative” series. I was fortunate to be able to ask her a few questions, and she graciously responded. Dr. Ruth was truly a radio risk-taker.
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Did you see the announcement yesterday that Skyview Networks signed a YouTube star to host a radio show that will be called “Classic Rock U?” It’s hosted by a guy you probably haven’t heard of from a small town in Idaho. I caught up with him recently, and got the chance to interview him for this blog. He is nothing short of remarkable, and I predict, so will this show be.
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“Is rock dead?” That’s a question radio and label execs as well as music critics have been debating for years. And how do they explain the classic rock phenomenon, a sub-genre of rock that has kept the music alive and popular? In today’s JacoBLOG, we not only let the data do the talking, but we turn over the conversation to analysts who have made it their mission to better understand music’s impact on pop culture – and on US. Get ready to nerd out.
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Since Donald Trump took that fateful ride down that escalator in Trump Tower back in 2015, the news cycle in this country has been greatly altered. “Breaking news” is persistent, forcing news organizations to redefine their coverage parameters. And that’s true whether we’re talking commercial, public, Christian, music, or spoken word radio. What is the audience telling us about broadcast radio’s “job to be done” in this rapidly changing environment?
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Anytime I see a legacy media brand stage a comeback, I don’t just get celebratory. Or nostalgic. Instead, I dig in to try to figure out how they did it. Once such triumph recently occurred for a magazine that was first launched in 1857 – before the Civil War. The fact it’s enjoying great success in 2024, a trying time for all media – makes it worthy of our time.
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The relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!
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Anytime I see a legacy media brand stage a comeback, I don’t just get celebratory. Or nostalgic. Instead, I dig in to try to figure out how they did it. Once such triumph recently occurred for a magazine that was first launched in 1857 – before the Civil War. The fact it’s enjoying great success in 2024, a trying time for all media – makes it worthy of our time.
Read More
The relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!
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Watching and listening to Tom Brady try to get comfortable and learn an all new craft in the play-by-play booth is a reminder of how challenging a broadcasting career can be – even to a G.O.A.T. on the gridiron. It simply takes time to hone a new craft. As author Malcolm Gladwell prescribes, “10,000 hours of practice.” Well, look at the time!
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