from Jacobs Media
Everywhere you look, on virtually every gadget you own there is now a screen – often multiple screens. And yet, many consumers desire a return to the era where we controlled our machines with knobs, buttons, and physical switches. In particular, what are the automakers thinking and are we consumers getting what we want?
Read MoreIt’s a question that’s been bandied about since the dawn of the streaming era: Does radio still make – or break – a new song?…
Read MoreAnother week in America, and another weather disaster, this time in the Asheville area. By now, you’ve no doubt read the heroic stories about valiant coverage from local radio stations in the market. So, why write about their exploits on this blog on this day? Because even with depleted resources and staff cutbacks, several radio operations in market #155 – public and commercial – have stepped up big time to do what only broadcast radio can do. This is radio’s “why.”
Read MoreThis week, Basis, the Chicago-based demand-side ad platform, released results of a survey of 140+ marketers’ opinions on the impact of AI on their work. The results mirrored…
Read MoreIf you’re a baseball fan, October is the best month of the year. But getting there – that is, making the playoffs – is the hard part. Today in a guest blog post, Paul Jacobs takes us on an improbable journey of success that very much relates to what radio people are often dealing with. It comes down to this: the organization deciding on what kind of team they want to be.
Read MoreFor long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
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For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreRecently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seeminigly ordinary media stories that are just….unbelievable….but true. Check these out.
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