
from Jacobs Media
As we love to say on the radio, “Welcome to the weekend.” And if I know my readership, a number of you will be enjoying an adult beverage before too long. In fact, it may be one of those cool craft beverages. And the creativity of this hot category now extends to radio, and a beer named after our favorite platform – FM radio. Remember, it’s 5 o’clock somewhere.
Read MoreYesterday’s post about Apple CarPlay triggered questions about the impact of technology on in-car AM/FM listening levels. I’ve got new Techsurvey 2025 data that may make you think twice about the research you see. I also have thoughts on what broadcasters can do to control their fate in the car. Just click “READ MORE.”
Read MoreRadio people know the continuing story of the car dashboard has had a major impact on the way consumers listen to radio in the #1 listening location. But dashboards have gotten exponentially more complicated in the last decade, often confusing and frustrating drivers. General Motors has been the car company that has pushed the envelope hardest. And now a controversy revolving around Apple CarPlay threatens to complicate an already confusing listening environment. We’ve got this important study for you in today’s blog post.
Read MoreBy now, we know the real truth – designing and creating successful digital content is hard, and the fail rate is high. But as our Techsurveys continue to show, there is one digital piece that is simpler, less expensive, and doesn’t require teams of employees: online newsletters. Today’s post shows not only why they’re already highly appealing to your audience but their extra-added bonus: first party data in the form of email addresses, a valuable asset for any radio brand. Let me walk you through it. Just click READ MORE.
Read MoreExperience tells us there are fewer radio jobs here in America today than there were when we all got in the business. But what are the real numbers, and what do they say about the radio industry’s ability to survive and thrive? That’s the quest for today’s blog. And it tells some interesting stories about where we’ve been and where we may be headed – especially if you’re making your living on the air. We’re talkin’ this one up to the post.
Read MoreMore media brands across the spectrum are investing and engaging in what I call “the local opportunity.” But in radio, there’s a greater likelihood we’re still debating the value of “being local” or trying to figure out what it looks like. Given that radio was originally a grassroots local medium, isn’t it more than a little ironic? Today’s blog post gives you a look at where local is headed across the radio spectrum. Where does it fit in for your brand?
Read MoreSince the Stone Age, concerned parents have tried mightily to protect their children from danger, whether it’s dinosaurs and saber-toothed tigers or social media and smartphones. Now, new research studies strongly suggest new protocols to keep kids safe from external threats. Could radio be part of the solution?
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More media brands across the spectrum are investing and engaging in what I call “the local opportunity.” But in radio, there’s a greater likelihood we’re still debating the value of “being local” or trying to figure out what it looks like. Given that radio was originally a grassroots local medium, isn’t it more than a little ironic? Today’s blog post gives you a look at where local is headed across the radio spectrum. Where does it fit in for your brand?
Read MoreSince the Stone Age, concerned parents have tried mightily to protect their children from danger, whether it’s dinosaurs and saber-toothed tigers or social media and smartphones. Now, new research studies strongly suggest new protocols to keep kids safe from external threats. Could radio be part of the solution?
Read MoreDuring this economically unstable period in time, many companies are struggling to figure out what’s most important. One variable that often is ignored is employee burnout. And much of it is caused by previous workforce purges. A new story addresses how one of the most successful companies in the world is addressing the problem. And in support, a new research study suggests burnout is costing companies more than they’re saving by instituting those RIFs in the first place. Check it out.
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