





from Jacobs Media
The power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreRecently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seemingly ordinary media stories that are just…unbelievable…but true. Check these out.
Read MoreA mantra at CES each year is “Every company is a tech company.” Yes, even radio companies. But just saying it doesn’t make it so. Last week in Las Vegas, we were treated to some stellar examples, particularly by Delta Airlines whose presence this year at CES was nothing short of spectacular and attention-getting. Delta provided a textbook example of how any company or organization can make smart, strategic use of the technology to achieve their highest goals. Take notes – this is a good one.
Read MoreRemember when social media used to be fun? We’d discover long-lost classmates, post memes of our dogs, and bask in that raise or promotion. But today, social media has become heavily politicized, from an upcoming TikTok ban in the U.S. that actually may happen to new policies from Mark Zuckerberg and his social media portfolio that should raise lots of questions about priorities and values. Yes, the “landlord” is back at it again, and today’s blog post explains what’s up and includes the video that’s all you need to see.
Read MoreI’m fresh off the plane from Las Vegas at CES, the world’s largest exposition of technology. If last year’s CES was 25% AI, this year’s was…
Read MoreYou know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
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You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreThe world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
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