
from Jacobs Media
This content has been archived. It may no longer be relevantAs we are seeing every day, technology is rapidly evolving. So much so, that Israel…
Read MoreIt can be frustrating when you log onto your Facebook account and see that it has been hacked. Sure, you can go in and change…
Read MoreAs research has shown, mobile usage is climbing. From shopping to watching videos, using mobile has become the new normal in our society. It is…
Read MoreMore and more companies are deciding to jump on the mobile payment bandwagon. This new phenomenon is not only beneficial for companies, but also for…
Read MoreAccording to the Buzzfeed Insights Report, social, mobile, and online video are three technologies that are drastically changing media. Social media usage has grown and…
Read MoreDon’t look now, but an apparent new marketing trend is “rebranding”—new logos and stylings for existing brands. For others, however, it’s more radical surgery—changing a brand’s name altogether. Today’s post talks about the process of refacing a brand—what works, what doesn’t, and how managers can avoid the inevitable “sand traps.”
Read MoreThe pro basketball and hockey playoffs are heating up. That means more locker room celebrations. It also means those painful press conferences where the star or coach of the losing team has to explain what happened. As radio competitors, we can often learn more from those difficult Q&A sessions than from the champagne showers or victory parades. And that was the case in today’s #TBT post from two years ago when the team that was shockingly upset by an underdog had a lot to say that those of us in radio can all take to heart.
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Don’t look now, but an apparent new marketing trend is “rebranding”—new logos and stylings for existing brands. For others, however, it’s more radical surgery—changing a brand’s name altogether. Today’s post talks about the process of refacing a brand—what works, what doesn’t, and how managers can avoid the inevitable “sand traps.”
Read MoreThe pro basketball and hockey playoffs are heating up. That means more locker room celebrations. It also means those painful press conferences where the star or coach of the losing team has to explain what happened. As radio competitors, we can often learn more from those difficult Q&A sessions than from the champagne showers or victory parades. And that was the case in today’s #TBT post from two years ago when the team that was shockingly upset by an underdog had a lot to say that those of us in radio can all take to heart.
Read MoreWhat’s the value of a hot new innovative idea? We opened that door yesterday with a blog post about the rise of TikTok as a social media success that has enjoyed impact across the entire space. That story reminded some of the innovation that wasn’t—the much-hyped Quibi. It’s a tragic tale of misplaced hype and billions of dollars wasted on an experiment that was either ahead of its time or not so innovative in the first place.
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