Everybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aisle to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.

Launching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.

Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great stories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person telling the story: do you trust them, are they the genuine article, do they make you care?

On Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…

For publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re selling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.