
from Jacobs Media
This content has been archived. It may no longer be relevantAccording to Mobile Commerce Press, studies by both The Boston Consulting Group and Qualcomm reveal…
Read MoreSmart watches are all the rage right now, especially as we eagerly await the new Apple Watch, but watches are not the only wearable technology…
Read MoreComing off another hot holiday season of smartphone sales (did Santa get you that new 6+ you wanted?), there is more evidence that mobile apps…
Read MoreThere are a plethora of expensive vehicles out there that are fully equipped with gadgets such as cameras, sensors, and other technologies. Not everyone can…
Read MoreApp Annie, one of the top app measurement platforms, has come out with their annual report that pulls the big app trends from the past…
Read MoreDon’t look now, but an apparent new marketing trend is “rebranding”—new logos and stylings for existing brands. For others, however, it’s more radical surgery—changing a brand’s name altogether. Today’s post talks about the process of refacing a brand—what works, what doesn’t, and how managers can avoid the inevitable “sand traps.”
Read MoreThe pro basketball and hockey playoffs are heating up. That means more locker room celebrations. It also means those painful press conferences where the star or coach of the losing team has to explain what happened. As radio competitors, we can often learn more from those difficult Q&A sessions than from the champagne showers or victory parades. And that was the case in today’s #TBT post from two years ago when the team that was shockingly upset by an underdog had a lot to say that those of us in radio can all take to heart.
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Don’t look now, but an apparent new marketing trend is “rebranding”—new logos and stylings for existing brands. For others, however, it’s more radical surgery—changing a brand’s name altogether. Today’s post talks about the process of refacing a brand—what works, what doesn’t, and how managers can avoid the inevitable “sand traps.”
Read MoreThe pro basketball and hockey playoffs are heating up. That means more locker room celebrations. It also means those painful press conferences where the star or coach of the losing team has to explain what happened. As radio competitors, we can often learn more from those difficult Q&A sessions than from the champagne showers or victory parades. And that was the case in today’s #TBT post from two years ago when the team that was shockingly upset by an underdog had a lot to say that those of us in radio can all take to heart.
Read MoreWhat’s the value of a hot new innovative idea? We opened that door yesterday with a blog post about the rise of TikTok as a social media success that has enjoyed impact across the entire space. That story reminded some of the innovation that wasn’t—the much-hyped Quibi. It’s a tragic tale of misplaced hype and billions of dollars wasted on an experiment that was either ahead of its time or not so innovative in the first place.
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